PODCAST | Samsung breaks down SA’s smartphone market
Samsung is dominant in SA with an estimated 49% of the market
20 February 2023 - 17:55
by Mudiwa Gavaza
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The South Korean electronic company is the world’s largest smartphone maker, a position it has held for a number of years, though US-based Apple and China’s Xiaomi have been working to disrupt its dominance. Samsung is also dominant in SA, with an estimated 49% of the market.
Topics of discussion include: a breakdown of SA’s smartphone market; the viability of premium devices in the local market; what determines the mix of devices sold in SA; and how Samsung views its place in the SA market?
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Business Day Spotlight
PODCAST | Samsung breaks down SA’s smartphone market
Samsung is dominant in SA with an estimated 49% of the market
SA’s smartphone market — which phones consumers are buying and at what price — is the focus in this edition of the Business Day Spotlight.
Our host Mudiwa Gavaza is joined by Justin Hume, vice-president for mobile at Samsung SA.
The discussion focuses on Samsung’s latest S23 flagship smartphone range and the group’s place in the local market.
Join the discussion:
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The South Korean electronic company is the world’s largest smartphone maker, a position it has held for a number of years, though US-based Apple and China’s Xiaomi have been working to disrupt its dominance. Samsung is also dominant in SA, with an estimated 49% of the market.
Topics of discussion include: a breakdown of SA’s smartphone market; the viability of premium devices in the local market; what determines the mix of devices sold in SA; and how Samsung views its place in the SA market?
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