Price aside, steady sailing ahead for electronics industry
South Africa remains a ready market for top-of-the-range products
08 January 2023 - 11:07
South Africa remains a ready market for top-of-the-range products, even if these do not appeal to the mass market. Michael van Lier, consumer electronics director at Samsung South Africa, says the TV market is a powerful indicator of this demand.
“For the past decade [Samsung] sales have averaged one million TVs annually, [with a combined value] just short of R8bn,” he said. One of these sells for a cool R1m...
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