Q&A: Inside FNB’s brand redesign
The bank aims at more agile brand as it refreshes its logo and introduces new features
27 October 2022 - 20:28
FNB’s new logo and enhanced app has sparked much interest, on social media in particular, with some observers praising the tweaked design and others poking fun at it. One thing is certain though, it has caught the public’s imagination. Business Day spoke to FNB chief marketing officer Faye Mfikwe for insights on the brand’s refresh.
Walk us through the thinking that informed the new logo and its features. What do they symbolise?..
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