JOSHUA NOTT: The right reforms would earn SA more than good press
There once was good news. Bad press is not the norm.
07 August 2023 - 05:00
In marketing and communications, a fundamental distinction is made between “earned” and “paid” media.
The former concerns content created and shared by third parties about the subject (a person or thing); think of a Business Day article about a company. Paid media involves paying to place content in front of an audience — we’re all familiar with pesky internet adverts. ..
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