Cell C sets its sights on 10-million more customers with niche offering
Telecom group sees its mobile virtual network operator business as key to growth despite formidable competition from MTN and Vodacom
Cell C’s boss is eying as many as 10-million additional customers for its mobile virtual network operator business.
Mobile virtual network operators, or MVNOs, constitute about 2% of total mobile services in SA. They are usually non-telecom businesses that lease network infrastructure from mobile operators to sell data and voice services to their customers...
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