Ellies has signed a deal with lenders to fund an expansion into alternative energy products as it works to reduce its reliance on satellite business, the decline of which is behind job cuts and losses announced this week.

Ellies, which imports, makes and sells electronic equipment such as aerials and power trolleys, has struggled to maintain profitability in recent years as consumers cancel their cable and satellite television subscriptions and shift to online video streaming. ..

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.