Japanese carmakers expect higher profits amid challenges in China
09 November 2023 - 15:53
byDaniel Leussink
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A visitor is seen at Nissan Motor Corp.'s showroom in Tokyo, Japan on November 11 2020. File Picture: REUTERS/Issei Kato
Tokyo — Nissan Motor and Honda Motor on Thursday said they expect higher profits this year than previously forecast, a sign of how Japan’s carmakers are seeing some benefit from a weak yen currency and a recovery in sales.
That outlook, however, is tempered by the scope of the challenges they face in China, the world’s top car market, where Japanese carmakers, like other foreign brands, face the rise of domestic players, the popularity of electric vehicles and growing price competition, hurting prospects.
“We would look to put our China business back on a growth track despite the continuing harsh conditions,” Nissan CEO Makoto Uchida told a briefing after the release of results, unveiling new steps for China.
Nissan reported a 127% jump in July-September operating profit to ¥208.1bn ($1.38bn), beating an average estimate of ¥155.9bn in a poll of 10 analysts by LSEG. It raised its full-year forecast by nearly 13% to ¥620bn due to a favourable effect of a weak yen and improvements in global retail sales, excluding China.
The company will launch four Nissan-branded new energy cars in China by 2026, the first of which will be a battery-powered and will be rolled out in the second half of next year, Uchida said.
Nissan said its retail car sales in China were down 34.3% to 359,000 vehicles in April-September from a year earlier, versus a 23.4% rise to more than 1.2-million cars in all other markets over the same period.
It has seen its Sylphy sedan, China’s top-selling car for three years to 2021, slip to fourth place in January-September sales rankings behind three electric models, data from the China Association of Automobile Manufacturers shows.
Uchida said Nissan would launch six locally branded models made exclusively for the Chinese market by 2026. It will also start exporting cars from China to other overseas markets from 2025, initially aiming for a volume at the 100,000 level.
Honda, meanwhile, raised its full-year profit forecast by 20% to ¥1.2-trillion as Japan’s second-biggest carmaker also reaped a windfall from stronger sales in the US and the weaker yen, helping it offset falling sales in China.
Honda’s operating profit rose 31% to ¥302.1bn in the September quarter from the previous year, coming in below an average ¥345.3bn analyst estimate.
There was no change to Honda’s plan to begin a driverless ride service in Japan in 2026 through a joint venture it aims to set up with General Motors and Cruise, COO Shinji Aoyama told an earnings briefing.
Honda has no plan to make any further investment in Cruise, Aoyama said, but were something to happen to the robotaxi operator, there would be various possibilities for consideration and Honda would be making “appropriate” decisions about it.
Cruise said last month it would halt all operations in the US after the California department of motor vehicles ordered it to remove its driverless cars from state roads. It is facing multiple federal investigations in the US over the safety of its cars.
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Yen, sales recovery give Nissan and Honda a boost
Japanese carmakers expect higher profits amid challenges in China
Tokyo — Nissan Motor and Honda Motor on Thursday said they expect higher profits this year than previously forecast, a sign of how Japan’s carmakers are seeing some benefit from a weak yen currency and a recovery in sales.
That outlook, however, is tempered by the scope of the challenges they face in China, the world’s top car market, where Japanese carmakers, like other foreign brands, face the rise of domestic players, the popularity of electric vehicles and growing price competition, hurting prospects.
“We would look to put our China business back on a growth track despite the continuing harsh conditions,” Nissan CEO Makoto Uchida told a briefing after the release of results, unveiling new steps for China.
Nissan reported a 127% jump in July-September operating profit to ¥208.1bn ($1.38bn), beating an average estimate of ¥155.9bn in a poll of 10 analysts by LSEG. It raised its full-year forecast by nearly 13% to ¥620bn due to a favourable effect of a weak yen and improvements in global retail sales, excluding China.
The company will launch four Nissan-branded new energy cars in China by 2026, the first of which will be a battery-powered and will be rolled out in the second half of next year, Uchida said.
Nissan said its retail car sales in China were down 34.3% to 359,000 vehicles in April-September from a year earlier, versus a 23.4% rise to more than 1.2-million cars in all other markets over the same period.
It has seen its Sylphy sedan, China’s top-selling car for three years to 2021, slip to fourth place in January-September sales rankings behind three electric models, data from the China Association of Automobile Manufacturers shows.
Uchida said Nissan would launch six locally branded models made exclusively for the Chinese market by 2026. It will also start exporting cars from China to other overseas markets from 2025, initially aiming for a volume at the 100,000 level.
Honda, meanwhile, raised its full-year profit forecast by 20% to ¥1.2-trillion as Japan’s second-biggest carmaker also reaped a windfall from stronger sales in the US and the weaker yen, helping it offset falling sales in China.
Honda’s operating profit rose 31% to ¥302.1bn in the September quarter from the previous year, coming in below an average ¥345.3bn analyst estimate.
There was no change to Honda’s plan to begin a driverless ride service in Japan in 2026 through a joint venture it aims to set up with General Motors and Cruise, COO Shinji Aoyama told an earnings briefing.
Honda has no plan to make any further investment in Cruise, Aoyama said, but were something to happen to the robotaxi operator, there would be various possibilities for consideration and Honda would be making “appropriate” decisions about it.
Cruise said last month it would halt all operations in the US after the California department of motor vehicles ordered it to remove its driverless cars from state roads. It is facing multiple federal investigations in the US over the safety of its cars.
Reuters
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