For those who think the Miss Universe beauty pageant has lost its edge, relevance and ability to grab headlines since Donald Trump sold the franchise, think again. Sure, The Donald might not be hanging around the ladies changing rooms watching contestants putting their clothes on (or taking them off), kissing them on the lips (whether they like it or not), and calling the Latina entrant "Miss Housekeeping", but proof came from CNN on Monday that the pageant is still at the forefront of breaking news. Hawa Kamara made history as the first woman to enter from Sierra Leone. "Blood diamonds, civil war and then an Ebola crisis," CNN screamed, but now, proof that the country is "open for business" comes in the shape of the beauty, who is also a former Miss West Africa. "It is very important for Sierra Leone to be a part of Miss Universe," Kamara said. "We have gone through so many tragedies.... This is the opportunity for people to learn that my country is safe. You can come any time." Ou...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.