Natural haircare products manufacturer Native Child says it missed out on Black Friday sales because of attacks launched against it by a social media influencer, in a case that highlights the rising power of influencers on brands.

Native Child, which suppliers its products to Dis-Chem and Clicks, told the South Gauteng High Court that its revenue plunged 80% over the Black Friday weekend in November, compared with revenue achieved in previous years over the same period...

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