International coffee leviathan Nescafé is gunning for expanded growth in Sub-Saharan Africa, saying the affordability of soluble coffee and increasingly environmentally aware consumers amid a high inflationary environment make opportunities attractive in the region.

The head of Nescafé’s coffee strategic business unit, Philipp Navratil said though coffee consumption has surged in places such as the UK and the US where drinkers on average consume an estimated 500 cups per person per year, there is huge potential to grow the number of coffee lovers in Sub-Saharan Africa...

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