SAB accused of ‘opportunism’ in its Heineken deal objection
Brewer says it wants a rival to planned Heineken and Distell cider merger
19 January 2023 - 23:52
SAB, part of AB InBev, the world’s largest brewer, would like to enter the cider market and initially showed interest in buying the Strongbow SA cider licence from Heineken before walking away.
This emerged on day two of the public Competition Tribunal hearings into the Heineken-Distell R40bn merger...
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