Rihanna and LVMH to launch fashion house under her Fenty brand
The Barbadian singer and the owner of Louis Vuitton and Dom Perignon already launched a hit makeup line in 2017
Paris/London — Pop star Rihanna is joining LVMH to launch a fashion house under her Fenty brand, pairing the world’s largest luxury conglomerate with one of the biggest cultural influencers. The Paris-based label will make its debut this spring, selling ready-to-wear clothing, shoes and accessories, LVMH said in a statement confirming earlier reports on the plans to expand their partnership. The Barbadian singer and the owner of Louis Vuitton and Dom Perignon already launched a hit makeup line in 2017. The move represents a rare foray into building a new brand for LVMH, which has focused on acquiring labels with prestigious histories ranging from Christian Dior Couture to Rimowa suitcases. Rihanna joins other singers, such as Beyonce, in developing their own fashion lines to capitalise on Instagram-fuelled celebrity buzz that’s driving industry sales. LVMH CEO Bernard Arnault “has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits”...
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