ZEENAT MOORAD: Pepsi loses perspective

The gaffe in its latest ad shows how the client/agency relationship is being altered — with a little less collaboration and a little more tunnel vision, writes ...

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ZEENAT MOORAD: Corruption, Brazil-style

Dead meat is a dirty business and the timing couldn’t be worse as the country is in the throes of its worst recession on record

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ZEENAT MOORAD: Bell tolls as malls pall

Over the past 10 years 'the death of the American mall' has gone from hyperbole to reality

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ZEENAT MOORAD: Nostalgia a winning game for toymakers

Lego and its rivals, Hasbro and Mattel, are in an overarching tricky spot

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ZEENAT MOORAD: Is Snapchat worth this?

Never before have the words poop and sexting been used in a listing prospectus

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ZEENAT MOORAD: Who’s a clever bog. Get ready for the era of the smart toilet

Get ready for the era of the smart toilet

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