The average person will doubtless find it as hard as I have to imagine a doctor telling a patient with obvious signs of a life-threatening condition that there is no reason to take any immediate action since the dread outcome is not likely to manifest until some point far in the future. 

“It’s a long time before it is a reality,” such a doctor might tell the patient. “At this stage, there is no need to panic.” Is this the sentiment of an indifferent medical professional, or is it the reassurance that’s legitimate, even palliative? How could we expect the patient to see it? ..

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.