Amazon appears to be unperturbed by the competition in SA’s e-commerce market as the US giant began operating in the country this week.

The launch of the SA online store — — is widely seen as a direct challenge to the reigning champion, Takealot, which has the backing and deep pockets of its parent, Naspers — a top-10 tech investor in the world alongside Facebook, Google and even Jeff Bezos’ Amazon...

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