Amazon’s arrival in SA is likely to shake up the burgeoning e-commerce market. With the promise of hassle-free shopping, fast delivery and an extensive network of pickup points, Amazon’s entry into the market will undoubtedly raise customer expectations.

The US e-commerce giant is poised to challenge established local players, especially leading online retailer Takealot.  However, Amazon needs to be careful. SA is a difficult market to conquer. Its vast geography and varied terrain pose logistical challenges, including transport, warehousing and last-mile delivery. ..

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