Its Einstein Copilot can summarise video calls, give personalised answers to customer questions and generate emails for marketing campaigns
12 September 2023 - 15:41
byZaheer Kachwala
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Bengaluru — Enterprise software maker Salesforce on Tuesday launched a generative AI tool that would be available across its suite of apps from instant messaging service Slack to data visualisation tool Tableau and can be tailored by its clients to meet their needs.
The assistant, called Einstein Copilot, can summarise video calls, deliver personalised answers to customer questions and generate emails for marketing campaigns, among others, the company said ahead of its Dreamforce conference this week.
AI copilots function like a virtual assistant which can set reminders, schedule meetings and also create content while a Generative Pre-trained Transformer (GPT) uses human language to answer questions and produce content requested by the user.
Salesforce says its Einstein Copilot can tap customer and enterprise data available on its Data Cloud to generate appropriate responses. Users will be able to embed the assistant into their websites or integrate them with messaging platforms such as Slack and Meta Platform’s WhatsApp.
The San Francisco-based company had launched the Einstein GPT genAI product in March. The company also doubled its venture capital fund for generative AI startups to $500m in June.
The Marc Benioff-led company is the latest among a wave of tech firms, including Microsoft and Alphabet, that are looking to cash in on the growing popularity of generative AI since OpenAI’s ChatGPT went viral last year.
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Salesforce launches AI assistant
Its Einstein Copilot can summarise video calls, give personalised answers to customer questions and generate emails for marketing campaigns
Bengaluru — Enterprise software maker Salesforce on Tuesday launched a generative AI tool that would be available across its suite of apps from instant messaging service Slack to data visualisation tool Tableau and can be tailored by its clients to meet their needs.
The assistant, called Einstein Copilot, can summarise video calls, deliver personalised answers to customer questions and generate emails for marketing campaigns, among others, the company said ahead of its Dreamforce conference this week.
AI copilots function like a virtual assistant which can set reminders, schedule meetings and also create content while a Generative Pre-trained Transformer (GPT) uses human language to answer questions and produce content requested by the user.
Salesforce says its Einstein Copilot can tap customer and enterprise data available on its Data Cloud to generate appropriate responses. Users will be able to embed the assistant into their websites or integrate them with messaging platforms such as Slack and Meta Platform’s WhatsApp.
The San Francisco-based company had launched the Einstein GPT genAI product in March. The company also doubled its venture capital fund for generative AI startups to $500m in June.
The Marc Benioff-led company is the latest among a wave of tech firms, including Microsoft and Alphabet, that are looking to cash in on the growing popularity of generative AI since OpenAI’s ChatGPT went viral last year.
Reuters
Cybersecurity firm Darktrace trims outlook despite revenue bump
Former Google experts start AI research company in Tokyo
Nvidia’s sizzling stock rally juices tech sector
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Most Read
Related Articles
Tesla shares jump on upbeat outlook for supercomputer Dojo
Microsoft pledges to defend customers in possible AI copyright challenges
Morgan Stanley to roll out AI financial advisers
Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.