Shoprite, SA’s leading grocer, is using artificial intelligence (AI) to price goods based on demand and timing as it has too many data points to rely on human pricing, which analysts say puts it streets ahead of competitors. 

The group reported almost five years of market share gains over rivals in its half-year to end-December in which it grew revenue 12.9% to R121.1bn and diluted headline earnings per share by 7.6% to R6.21. ..

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