The stated level of commitment to consumer health and safety at Tiger Brands and RCL Foods has been brought into question by the scant attention the issue has received in the groups’ integrated annual reports. In response to the shocking suggestions that they may be implicated in an outbreak of listeriosis that killed 180 people, the two companies issued statements stressing the importance they place on the health and safety of consumers. However, Rob Worthington-Smith, of independent research firm Farsight, who has studied years of integrated annual reports produced by the two companies, said there was little if any reference to the issue. If food safety was being taken seriously by these companies, it would have featured throughout their reports, he said. "Integrated reports represent a great opportunity for companies to communicate with their stakeholders," said Worthington-Smith, but not even the CEO or chairman had raised it in their reports. Nor was any form of food-safety cri...

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