60 years of Prisa: reflections on the public relations profession

A time to reflect on innovation, growth and relevance in both the public relations profession and the organisation

Allan Gray moves on

In a move that has shocked the ad industry, investment management company Allan Gray has parted company with its ad agency, Ogilvy & Mather Cape Town

TV ads that cut above the clutter

Latest research on the most effective ads finds that the best make consumers laugh or remember the past, while those that distil a human truth, and the ...

Loeries extends entry deadline

Marketers and agencies get more time to prepare their entries

Sponsorship still a great way to connect with consumers

Sponsorship is a highly effective way for brands to connect with their consumers

Driving impactful brand influencers

Influencer marketing is a highly effective way for brands to get their products onto the radar of the youth market; however, this has to be done in an ...

And nothing shall harm the children

While marketing to the youth is a lucrative business for brands, parenting expert Nikki Bush, at the recent Sunday Times Generation Next Youth Marketing ...

Nike tops the ‘cool list’

Nike was once again voted the overall coolest brand in the Sunday Times Generation Next youth survey

Tapping into the youth market

The 2017 Sunday Times Generation Next youth marketing conference highlights trends and insights driving the youth

Are we using VR for VR’s sake?

As virtual reality technology increasingly becomes part of the experiential marketing landscape, marketers need to ensure that it’s both appropriate and ...

Shake-up stirs SA beer advertising

AB InBev, SA’s fourth-largest advertiser, has awarded part of its ad account to King James. A key question since the brewer acquired SABMiller has been whether ...

Customer experience focus ensures travel company’s growth

A focus on customer experience has ensured that Pentravel continues to report good year-on-year growth, proving that customers still appreciate good value and ...

Investors relations best practice under the spotlight

The need for consistent, integrated communication that conveys a clear value proposition was an underlying theme in many of the panel discussions that took ...

Amstel confident despite economic conditions

Differentiating Amstel in this highly cluttered space is about standing out and owning what no-one else can, says Khaya Dlanga

RocoMamas’ #ElectionBurger campaign wins big at Prism Awards

Judges described Tribeca and Retroviral’s RocoMamas’ #ElectionBurger campaign as an all-round winner with exceptional results

Have a social media crisis management plan in place, urges Forrester report

Social media can cause untold damage to a brand’s reputation. A social media crisis management plan allows brands to weather most storms.