Winning customer experience visions should be centred on authenticity and delivering on the brand promise

SPONSORED | Bot-besmirched statistics are under close scrutiny

Finding sponsorship for an event requires research, planning and a personalised approach to partner with brands

Brands that give us both what we want and what we need are enriching

The MediaShop is launching a new media agency in SA as part of a major restructuring of the group, but is there room for another player?

Agencies across the spectrum are invited to create a print ad based on a news-making story

In a saturated marketplace, building a strong brand is increasingly difficult. How do brands find a voice amid a sea of competition?

Connecting with the modern consumer involves more than the channel, the message or the value they get

Marketers who forget to consider brand positioning in their social media communications risk jeopardising consumer brand loyalty

The way most brands engage with black consumers is wrong, says a top PR man

Ogilvy’s executive creative director Tseliso Rangaka has been appointed chair of the Loeries 2018

Large advertising budgets don’t necessarily translate into compelling and engaging advertising

Creativity is not the only factor that determines the effectiveness of advertising campaigns

Bookings for the AdFocus publication, SA’s largest brand communication review, also close on Friday August 31

Modern loyalty programmes need to offer a lot more than merely points if they are to elicit any interest from cynical consumers

Marketing should own the customer experience, embrace technology to meet customers’ digital requirements have a seat at the boardroom table