Outgoing chairman of the Association for Communication & Advertising paints gloomy picture of industry’s operating environment
A focus on the communications and advertising trends within the telecommunications industry on the African continent
Marketers need a more complete view of their customers and should be taking a longer term approach in terms of building engaging relationships with their ...
The latest venture of Avatar’s Zibusiso Mkhwanazi and Veli Ngubane is M&N Holdings – the first SA-owned advertising holding company. Their aim is to challenge ...
Mobile marketing efforts in Africa are more likely to be successful if they use GSM or USSD campaigns
Advertising standards body ASA embarks on a cost-cutting and fund-raising drive to preserve self-regulation and avoid the cost of having to defend complaints ...
More than half of viewers would skip an ad if they had a choice – so is advertising still a viable option?
The rapid rate of digital disruption means that the era of one big creative idea rolled out over an extended period is over
Meltwater Africa’s Matthew Barclay discusses what fake news means for brand integrity and suggests ways to deal with it
The holy grail of any advertising campaign is one that wins both creative and effectiveness awards
Despite SA being in recession, Sean Press of Contact Media and Communications believes opportunity exists, provided businesses change in line with changes in ...
A decision by global advertising company Publicis Groupe to sit out next year’s Cannes Lions Festival of Creativity — mainly because of high costs — has ...
A new award, the transformation award, will recognise agencies and groups leading the way in ownership, employment equity and social upliftment
Media waste is an issue in the digital age and to avoid it, advertisers and agencies should focus on targeting the right audience with the right message, using ...
Agencies need to become comfortable with making contact with the procurement department separately from marketing
Amid all the doom and gloom some brands are finding a silver lining
Much of the financial services advertising currently being flighted is very rational and fails to resonate, agreed the panel at the latest Financial Mail ...
It is disruptive for the creative process but brands have to accept that the ecosystem of traditional marketing has been disrupted