WATCH LIVE | FM AdFocus Awards winners to be announced on November 25

Jury chair Tumi Rabanye says judging this year was a labour of love

SA’s most-liked ads: reflecting the new normal

The best television ads flighted during the lockdown were those that encouraged a sense of collaboration and patriotism, looking towards recovery and offering ...

How e-mail helped NetFlorist pivot and drive innovation during lockdown

SPONSORED | A highly customised email campaign boosted visibility and online sales of new service

Loeries Creative Week kicks off

Loeries Creative Week has featured a variety of topics linked to the 2020 Loeries #Createchange theme being addressed by keynote speakers

One of SA’s fastest-growing tech companies turns 10

SPONSORED | Everlytic has evolved from being a bulk email provider to providing a comprehensive digital messaging platform

How to use social media as a tool for improved customer service

Social media complaints can be a useful barometer to measure customer sentiment towards your brand

2021 budgets causing headaches for digital marketers around the globe

As consumer patterns change historical data is no longer as useful

Pandemic wreaks havoc on value of nation brands

Nigeria has overtaken SA in nation brand value

Marketing spend: hope for a brighter new year

New research shows a predictable drop in spending as a result of the Covid-19 lockdown, but many advertising and marketing agencies expect a recovery in 2021 — ...

Delivering customer experience at every touchpoint

All business decisions should be made with the customer in mind; technologies being implemented should empower employees to enhance customer experiences

Augmented creativity

The future of advertising has arrived: tech and human creativity together create a new benchmark in effective advertising

Covid flatline ticks into life for advertisers

This media agency has picked up fresh optimism among advertisers ahead of the festive season and reports that cut-price opportunities are available, ...

Call to all SA digital marketers to take part in skills gap survey

Annual IAB SA survey takes stock of gaps in digital marketing skills in the country

Right-housing: Strengthening your grip on the future of marketing

The evolution of the marketing structure was happening at a pace in line with customer demand and brand response.

Radio that matters

Radio has been rocked out of its comfort zone and it showed it can do amazing things

What’s real, fake or something in between?

What’s considered ‘real’ news and the media’s fight against fake news were discussed during a Future of Media digital event

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