Consumers want to see brands step up during times of crisis. A failure to live up to their brand promise can result in significant brand damage

Those businesses that continue to advertise and keep their brand alive during a crisis tend to reap rewards in the long term

Radio stations need to approach declining advertising spend with innovative solutions

Membership platforms or supporters’ clubs are a way for teams and rights holders to connect directly with fans and generate vital revenue in the process

Brands need to understand the e-sports ecosystem before deciding to get involved with the industry

Patrick Hanlon points to seven codes through which brands should define themselves to create belief systems and meaning

Brands need to help us make sense of the world, whatever it ends up looking like, and move us to establish our new normal

The list of top global brands is dominated by retail firms that have scored during the Covid-19 pandemic – and those with e-commerce capabilities are expected ...

Join us online for our second “The Radio Awards in conversation with …”, featuring Arye Kellman, Nada Wotshela, Chris Botha and Lloyd Madurai as they look at ...

Weeks of virtual relationship management have brought up some issues and opportunities that could make for fertile – or fallow – ground

Now is the time for media to adapt and thrive

The Covid-19 pandemic poses a unique challenge to brands, governments and consumers to do things differently, with all parties tested to rise to the occasion

Brand guardians need to have a clear understanding of how the brand lives on various platforms

The Covid-19 pandemic is causing a seismic shift in consumer priorities and ad agencies need to adapt quickly, says Brave Group CEO

Advertising and media agencies should seek tools that can automate the tracking of TV and radio material

Companies will be forced to reconsider their business models and become a lot more consumer-centric