Corporate subscriptions used as tax write-offs is a simple yet effective way to help the media survive
Integrating platforms to support communities and connect stakeholders
A new tracking report reveals a devastating picture of a decimated sector
Africa’s brands face losing billions in value as Covid-19 wreaks havoc on the continent’s economies and on consumer buying power, according to an assessment by ...
SPONSORED | Brand SA recently launched its 'Play Your Part' challenge online
When the scale tips and all attempts at remedying the relationship have failed, it’s time to walk away
SPONSORED | Learners are showing their active citizenry online to win R50,000 in prizes for their school
Radio integrated platforms to strengthen community reach and research shows that listenership increased globally
The Pan African Media Research Organisation celebrates its 21st anniversary this year
Rethinking teaching at a time of a pandemic: how advertising schools are adapting their teaching methods, and even content, to prepare their students better ...
Loeries Creative Week plans to bring the best in global learnings to everyone in the region
Radio took the lead as medium of choice for new telecoms sector commercials in September, brand intelligence agency Ornico says
Constrained consumers versus insulated spenders: the pandemic is driving change in the way products will be consumed from now on
The 2020 FM AdFocus Awards shortlist features 29 agencies this year competing across 10 categories. Jury chair Tumi Rabanye says
Despite a rapidly changing environment, marketers need to stick to the fundamentals
Radio has an opportunity to grow beyond its traditional scope and incorporate emerging platforms into its content and advertising mix
Before Covid-19 hit, there was a 78% probability of ads having an impact on sales, a Kantar study says. During the pandemic, that dropped marginally to 74%, ...