MTN maintains its ranking as SA’s most valuable brand and Capitec emerges as the strongest brand, according to a report
The 2018 Loeries jury presidents represent the creative diversity of three continents and four countries
General Data Protection Regulation will set a new standard regarding the rights of personal data protection for consumers
We’re way past 'hit and hope, click and pray'-type marketing
Gamification can be an effective way of influencing consumer behaviour and engagement
Advertising in the airport environment has increased and is set to grow further in the years ahead
Brands need to resonate with consumers before they can connect with them
The advertising world is abuzz at the prospect of the industry association’s highly respected former head, Odette van der Haar, taking the reins as the ...
Unconventional thinking can drive innovation and offer a competitive advantage
Budweiser has launched its biggest-ever global campaign ahead of the Fifa World Cup competition, which takes place in Russia next month. Titled “Light up the ...
SA marketers attribute less than one fifth of their overall business growth to their creative and media agencies, according to research
Digital marketing should extend far beyond the mere creation of an app
Advertising agencies need to understand that clients are looking for agility, dynamism and bespoke solutions
The biggest learning for SA agencies is to do things that will simplify the jobs of chief marketing officers
Most mobile consumers aren’t aware that advertising forms a big part of their data costs
Youth employment, entrepreneurship and the use of technology to promote inclusive growth will be examined