A number of entities are relooking their relationship with the audit firm
Here are five simple tips can ensure a successful, targeted campaign
Airlines need to listen to consumers and offer unique selling points such as the right route network, fair pricing and a consistent approach
In considering the success of brands such as Zara, we need to remember that there are three key components to human and brand behaviour which top brands drive ...
Powerful storytelling is the common thread in the latest list of most-liked commercials, but hard times are a drawback on local ad industry
Both bitcoin and blockchain have the potential to improve the publishing and advertising space, writes Charlie Stewart
The Siemens brand recently solved a major business challenge – getting people to understand the role the company plays in their daily lives – with an ...
Sygnia CEO Magda Wierzycka advises businesses not to imitate what competitors were doing as this acts as a constraint
Nielsen’s Digital Ad Ratings has launched in SA, providing agencies and advertisers with an independent metric for digital measurement
Searches using social media aggregators means it easier than ever to reveal unfavourable social media content about brands or individuals
Attention is now perhaps the most valuable resource an individual has – and it grows increasingly valuable the more content processing demands are placed on it
Global social media adspend has shown a greater-than-expected increase over the past two years and, as a result, Forrester has adjusted its social media ...
KFC’s Mike Middleton, winner of the Marketing Leadership & Innovation Award at the Loeries this year, says the best thing a brand can be in today’s market is ...
E-mail campaigns do work, but to ensure that they have optimal impact, Olico’s Gareth Mountain provides five important tips for success
WPP, the world’s largest advertising group, is warning of a global slowdown in the industry as pressure on client spending intensifies
Toyota shortlists competing agencies based on strict criteria, including broad-based BEE and a current client portfolio
SA tourism is not doing enough to promote domestic travel, says Thebe Tourism group CEO Jerry Mabena. He says there are many opportunities to promote local ...
The recent Financial Mail AdForum in association with Ornico found the latest crop of telecommunications ads disappointing
Brands that strategically align their products to suit the consumer, develop campaigns that uplift and empower societies and do face-to-face engagement to ...