5 reasons SMEs should work with nano-influencers in 2022

Brands can benefit from nano-influencers by allowing them to authentically share their experiences with consumers

First global marketing diversity, equity and inclusion census results

Age and family status are the most common reported forms of discrimination in the marketing industry

Megatrends to watch in 2022

Brands need to find new ways to sell in an era when retailers can use many channels, ideas and concepts to advertise products

JEREMY SAMPSON AND RAYMOND PARSONS: Omicron: a lesson in crisis communications

Everyone knew Covid variants were likely, so did SA fail to plan enough for how we communicated this message to the world?

Can sustainable packaging and design still be stylish and affordable?

In the competitive world of retail, not only must packaging stand out on the shelf and draw customers in, it must also be reusable or recyclable

Repositioning Distell’s brands for growth

Now more than ever brands need to have an authentic purpose in order to succeed

Mutual trust a defining ingredient of this successful client-agency partnership

The winners of the 2021 AdFocus Partnership of the Year Award, sponsored by Independent Agency Selection, are Joe Public United and Chicken Licken

Branding guru Thebe Ikalafeng wins Lifetime Achiever award at the 2021 FM AdFocus event

What sets him apart is his consistent commitment to his purpose of seeing African brands compete on a global stage

M&C Saatchi Abel makes a strong showing at the 2021 AdFocus Awards

M&C Saatchi Abel’s achievements at the AdFocus Awards speak volumes about it keeping to show up among the best of the best across the industry

Black Friday grows transaction value and volume in 2021

After a tough year financially, consumers took advantage of Black Friday with growth in online transactions

Redzone discussion: marketers’ mindsets heading into 2022

Brands don’t only need to define their purpose but should live up to that purpose consistently

TV commercials: do the viewers get the point?

Ads that are easy to understand and single-minded in their purpose, and that tell great stories, deliver better message takeouts to their audience, says ...

AdFocus: Joe Public’s time to shine

There is no question that Joe Public’s transformation credentials put it in a league of its own

2021 Financial Mail AdFocus award winners

Joe Public United Johannesburg was named the Overall Agency of the Year at the 2021 FM AdFocus Awards

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