It’s time to close the media spending gap between digital and television

Brands need to rethink how and where they allocate their media budgets given that South Africans are spending more time online

Marketing lessons from The Great Hack

The era of fast and loose with people’s data is at an end

Joe Public United ranked number one for the second year running

SPONSORED | Brand and communication agency wins Agency of the Year again

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Standard Bank ranked SA’s most valuable brand

Tough economic and political times have dragged SA’s total brand value down 13% from 2018, yet the top 30 brands have outperformed the JSE top 40 index, ...

New MD for Publicis

Odette van der Haar has taken the helm at ad agency Publicis Africa

How to introduce a customer-centred business strategy

Customer experience improvement is a long-term investment

Marketing the Future – unlocking the human element in a digital world

At the Future of Marketing conference in Johannesburg, Durban and Cape Town Andy Rice, Anne Thistleton and Shivani Naidoo will delve into how to unlock the ...

Cinema adspend: big screen attractions

Cinema has emerged as the ad medium that has grown second fastest over the past year after the internet. What differentiates film from other mediums is that ...

Loerie Grands Prix winners

Five Grand Prix awards were handed out at this year’s Loeries awards for creative excellence

Entries for the FM AdFocus Media Awards close on Friday August 30

Entries for the FM AdFocus media awards categories, including Network Media Agency of the Year and Independent Media Agency of the Year, close at midnight on ...

Transformation of an industry – never easy but totally doable

Brands need to become fully inclusive in order to stay relevant

Brand sustainability and customer loyalty

The Cocoa Life Programme is Mondēlez International’s way of ensuring its brands and chocolates support sustainable cocoa farming – a business and development ...

Loeries winners 2019 announced

Joe Public United won the Agency of the Year Award at the Loeries 2019 event

Newspaper circulation: look to your niche

Dismal newspaper and magazine circulation figures demonstrate the plight of print publications in the digital era. Owen Williams of Intimedia warns media ...

Growing sustainability through CSR

Social responsibility programmes can help to improve a company’s public image as well as growing the bottom line

Adapting to the needs of a healthier consumer

As smoking rates drop, tobacco companies are diversifying their product ranges with healthier alternatives to traditional cigarettes in a bid to stay relevant ...

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Published by Tiso Blackstar and distributed with the Financial Mail on the last Thursday of every month except December and January.