The Charles Darwin of branding, Patrick Hanlon, discusses how to build effective brand communities

Leading brand practitioner has created one of the most effective frameworks for building a clearly articulated and successful brand in the digital age

Five ways you can boost your career with an IIE post-grad qualification from Vega

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Smarties Awards: the big winners

The Smarties Awards honour innovation and creativity, and measure the impact and success mobile has on business

SA’s most valuable brand is Standard Bank

Standard Bank beats FNB and Vodacom to be named SA’s most valuable brand, according to the BrandZ top brands ranking

Consumer is king

Consumers can now pick and choose the retail options, including online and overseas shopping, that best suit them

Brand scan app brings logos to life

The aim of the app is to experience digital content in augmented reality

New leadership for Joe Public 2.0

Joe Public, the above-the-line (ATL) specialist agency within Joe Public United, is excited to start a fresh new chapter as it reinvents itself with the fully ...

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Move over, millennials

Research has revealed that centennials are the new youth market, with a collective disposable income of R32bn a year

All the winners of the 2018 Sunday Times Top Brands Awards

Discovery, Nedbank, FNB, Koo and Coca-Cola were the big winners this year at the 20th annual Sunday Times Top Brands Awards

How does your brand sound online?

Brands need to start connecting with smart speakers and home assistants to ensure they are being correctly represented

Brand Africa shines bright

Half-a-dozen African countries have recorded remarkable advances in the latest Brand Finance ‘Nation Brands’ report

Automotive advertising is just not hitting the mark

In a cluttered media environment commercials that fail to engage or resonate with viewers will be skipped

Playmakers scores at advertising awards

Sports management consultancy Playmakers has swept the boards at the 2018 Advertising Media Association of SA awards

Forget personalisation: individualisation is the new frontier of customer engagement

Broader economic pressures are forcing retailers to engage with customers at an individual level

SA’s best-liked TV ads

The latest best-liked ads survey reveals great creative competition between KFC, Nando’s and Chicken Licken, whose ads focus more on strong storytelling ...

Tributes for Keith Rose

Warm tributes have been paid to the late TV film director Keith Rose

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Published by Tiso Blackstar and distributed with the Financial Mail on the last Thursday of every month except December and January.