Local ad agencies have an edge

TBWA\Worldwide’s global chief creative officer believes local ad agencies are well placed to capitalise on the new demands facing brands

Trevor Ndhlovu steps up at Black River FC

Johannesburg-based ad agency Black River FC has appointed Trevor Ndhlovu as its new MD, taking over from Janine Allem

Disruption is the difference

The difference between brands that grow and those that don’t is how disruptive they are in the market

How future fit is your brand?

To ensure their longevity, companies need to actively shape the futures they want

Golden rules for creating memorable customer experiences

Customer experience is the one thing that will create an emotional connection between brand and consumer

Kiwi shoe polish the most loyally used township brand

The township market is complex, which means brands need to have their finger on the pulse of this sector

SA media agency rankings: Omnicom on top

The latest SA media agency rankings show Omnicom has consolidated its top position

Top nod for Mercedes-Benz ad

A reprise ad for Mercedes-Benz has won the latest Creative Circle ad of the month in the film category

Challenging the status quo in financial services

Differentiation in the cluttered financial services sector requires an innovative approach

Financial services advertising in the spotlight at AdForum

Banks plan to invest more resources into technology and focus on greater innovation

Making use of employees as a brand’s best advocate

Employees are an untapped platform to represent the brand to their social media communities

Agency engagement on the increase

Global trends indicate that marketers are engaging with more than one agency to deliver on various needs

How Burger King differentiates itself from McDonald’s

Burger King’s global marketing chief tells his audience at the Cannes Lions Festival how the fast-food giant defines an online audience

Roaring in Cannes

Ogilvy Cape Town wins a Grand Prix in the radio advertising category at the Cannes Lions Festival of Creativity

Martech: How to avoid being blinded by technology

Marketers should focus on the customer experience and only deploy tools that allow for more personalisation

Tapping into the wisdom of youth

To market brands successfully to young South Africans, campaigns need to be authentic and make the youth feel important

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Published by Tiso Blackstar and distributed with the Financial Mail on the last Thursday of every month except December and January.