Creating brave ideas to tackle Covid-19 challenges

The brand communication industry has been charged with coming up with proactive ideas to help alleviate critical problems facing society as the Covid-19 ...

The world of digital media is set to change

SPONSORED | The media industry, digital in particular, is facing a tremendous growth period right now

The impact of Covid-19 on the SA media environment

As consumers adjust their lifestyle habits in light of the threat of Covid-19, their media habits will also change; creating very real consequences for the ...

What makes consumers loyal to a brand?

Don’t motivate customers to choose your brand. Instead, create conditions that will motivate them to use it

Joe Public Connect receives top accolades at IAB Bookmarks Awards

SPONSORED | Joe Public Connect wins Best Contribution to Transformation and Top Digital Youngster awards

Warc releases Creative 100 ranking

The campaign most awarded for creativity in the World Advertising Research Center’s top Creative 100 ranking in the past year was Burger King’s ‘The Whopper ...

The state of global advertising

The regional head of Ogilvy says the advertising industry has already learnt to live with a tough economy, but the coronavirus takes everyone into perilous new ...

New head for FoxP2 named

Full-service creative agency FoxP2, part of Dentsu Aegis Network, has promoted its Joburg founder and creative partner, Grant Jacobsen, to group MD

Chicken Licken’s EasyBucks campaign even got its biggest competitor talking

SPONSORED | Everyone’s talking about it, even Kentucky

Identifying the next big opportunity

There is a strong likelihood that air mobility will be a factor in the future, reports futurist Dion Chang

Could mobile operators beat big tech at the data-driven marketing game?

Telecoms operators could compete effectively with big tech in the space of people-based, data-driven targeted marketing

Executives ill prepared for reputational crises

A majority of executives — local and global — say they could have safeguarded their company’s reputation better by acting sooner when crisis hit

Adspend on the up

Advertising spend across Africa in 2020 is expected to rise 5.6% to $6.9bn, reversing a 1.5% dip last year

The goodness in creativity

Creatives should be using their problem-solving abilities to create work that does good

Cultural magnetism – why brands need to have an opinion

Brands today have an obligation to align themselves to a purpose – it’s what consumers demand of the brands they choose to engage with

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