Micro- and nano-influencers offer unfiltered insights into their lives, the products they use and how they make purchasing decisions – and their opinions ...
The acquisition of a local advertising and marketing group by global advisory firm Accenture may be the start of a big new trend in this field, because it is ...
Reporting inefficiencies means there is often a disconnect between agency, media and strategy
The youth market wields significant economic power which means that brands ignore them at their peril
Twelfth edition of annual industry awards held virtually again
Gender balance has long been a problem in the communications industry, but in SA some progress is being made in opening top creative slots to women
Creating effective video marketing content requires an understanding of the audience it is meant to attract
Just as brands initially brushed off social media until it was impossible – and irresponsible – to ignore the importance of being involved, so too will the ...
As is tradition with the FM AdFocus Awards, this year sees 10 new jurors joining second-term jury members as they determine this year’s award winners
Brands needs to occupy the new digital world their customers inhabit and take their reputations online
SA’s most popular bank, FNB, came out on top of the list of SA companies with the highest brand value, thanks to its strong investments in digital innovation ...
Intense competition in the campaign and communications industry moves to open warfare as agencies and consultancies vie for accounts
There is a fine line to walk in balancing social media’s potential use for good and bad
Running a successful e-commerce website takes more than fancy tech – you need to think like a customer
More local shoppers are opting to spend their money online, research shows, but closing a sale still depends on how satisfied customers are with their ...
Businesses need to understand what problems or challenges their products or services solve
Millennial and Gen Z consumers expect more diverse messages and portrayals in media and advertising than previous generations were accustomed to
This year, the theme of the 2021 FM AdFocus Awards and brand communication review will shine the spotlight on how advertising’s game-changers take on change
