A strong relationship between agency and client is key for effective work, based on shared values and agreed-upon deliverables
The Checkers Xtra savings programme shows great potential for success
Following her first term as a jury member for the FM AdFocus Awards, Tumi Rabanye, head of strategy at The Brave Group, shares her thoughts on how the AdFocus ...
The future world of work will require companies to create work environments that are no longer rigid, centralised and indistinguishable from each other
SPONSORED | Entries by Loeries Grand Prix prizewinners Nando's and City Lodge were worth mentioning
An inability by brands to empathise is one of the leading causes of customer dissatisfaction
Following her first term as a jury member in the FM AdFocus Awards, Nontokozo Madonsela, Group CMO: Momentum Metropolitan Holdings, reflects on what it takes ...
SPONSORED | Join the next IAS Masterclass on how you can re-invigorate the role of account management
SPONSORED | New commercial highlights how Lafarge Zambia has helped build Zambia through the years
Brands that want to remain relevant in the future will need to focus on creating fast-friction digital interfaces to serve impatient consumers.
Requesting online reviews from customers is proving to give brands access to a host of opportunities
SPONSORED | Brand and communication group bags 21 awards
Good relationships are not all about the initial glow. They have their rough patches and each party may want to stick doggedly to what they feel is right in a ...
The group won the Umpetha Award for its ‘The real cost of being Zulu’
Just as the value of a company’s brand can be calculated, so can that of a country’s brand, Brand Finance believes. In its latest top 100 list, SA fares rather ...
SPONSORED | ‘Rock My Soul’ travels through time
In order to impact customers at every point in their purchase journey, agencies need to be partnering with customers by sharing relevant information with them
SPONSORED | Everlytic is a software company that specialises in digital messaging and marketing automation