Fake news and the deliberate distortion of the truth are the biggest ethical threats to the PR industry
Authenticity is everything in influencer marketing. Social audiences are savvy and easily see through celebrity endorsements that are all about the money. What ...
One of the biggest challenges facing radio station programmers is how to create an environment that keeps the medium relevant
The Liberty Radio Awards have recognised Algoa FM, Hot 91.9FM and PUKfm 93.6 as SA’s top commercial, community and campus radio stations
Three SA digital agencies have been ranked in the top 10 agencies globally
Data-rich strategies are key to improved customer experience in the retail space
Marketers who wish to leverage gamification need to understand innate psychological human responses
Social media is less effective for targeting consumers than marketers think
Brand managers would do well to become more involved in selecting television and radio voiceover artists
Adman Matthew Bull on what he thinks is broken in advertising and his new venture
It’s in companies’ own interests to respect consumers’ wishes not to receive marketing communication
The proliferation of advertising and communication messaging that bombards consumers on every page, screen and other available space is putting pressure on ...
The campaign garnered four grand prix awards at Cannes and a total of 18 Cannes Lions
Good causes rely on advertising campaigns to create awareness of their existence
In effective advertising, design and copy have to live in harmony
SA has sneaked into the top 25 of the latest Gunn Media 100 list of the world’s best campaigns for media excellence
Clyde Mallon appointed chief operating officer of McCann Johannesburg. He was previously the chief digital officer
Financial services brands shouldn’t be focusing on outspending but rather on outsmarting through brand distinction
