2021 Township Marketing Report: Tapping into kasi culture

SPONSORED | Rogerwilco’s report aims to equip marketers with actionable insights

Why SMMEs should podcast

Podcasting is an ideal and cost-effective mechanism to grow SMME businesses

TBWA\Hunt\Lascaris Johannesburg wins at The One Show again

SPONSORED | International award win highlights the agency’s artistry and ability to compete on a global stage

The evolution of public relations

Digital communication has become the first choice for brands and those who fail to recognise this will miss out. It is also cost-effective and, if done right, ...

Xolisa Dyeshana named one of AdWeek’s Creative 100

SPONSORED | Adweek’s Creative 100 is an annual celebration of the most inspiring creative professionals

Derek Carstens: Death of a giant

The brand industry is mourning the death of marketing and advertising leader Derek Carstens, who died of lung cancer recently

Kantar BrandZ Most Valuable Global Brands 2021

SPONSORED | Economic optimism drives brand values to record levels

The power of mobile advertising in the Covid era

When it comes to mobile advertising, it’s vital to know your audience profile and how much time they spend on their mobile devices

The Evergreen Ritsonary: in conversation with Carat SA and Mark Ritson

The discussion between Ritson and Deneys provides a clear understanding of the timeless elements of marketing as well as the contemporary narrative that should ...

The route to long-term brand strength and resilience

Clarity is what ultimately drives resilient brands’ positioning, builds their equity and gets customers converting faster

Do banks have that sympathetic touch?

Can banks be empathetic towards down-on-their-luck consumers? They will have to be, if they want to meet the needs of clients hit hard by a weak local economy ...

Kidfluence – how children influence SA household spend

Children’s influence on household buying is significant, and this requires that marketers need to factor them into their marketing strategies

Mad Men vs Mad Maths: To lead with gut or data

In a world where data is a powerful currency, what is the role of gut instinct and creative thinking to wow consumers despite what the stats may suggest

Three customer experience strategies you’re missing

No matter how nice your digital presence is or how well planned your strategies are, your customer experience will fall flat if the organisation’s internal ...

Women in advertising: ceiling cracked, not broken

Women tend to dominate in operational and relationship-based positions such as account and project management, progressing to MD level — but from there few ...

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