Advertising industry leaders share their thoughts on what to expect in the year ahead. Few expect a miraculous improvement in fortunes, though the ...
The common themes that emerged from 2020 are that strong brands will endure if they are nurtured, says a recently published Forrester report
A new agency dedicated to crisis management on the social media front aims to pre-empt reputational threats to companies and will spring into action ...
SPONSORED | Millennial and Gen Z consumer is looking to business to play a part in the worldwide recovery
The agency will be responsible for through-the-line work for all business units as well as the master brand
Business in the future will have to be fully prepared for the digitally savvy customer who expects brand communication to be personal, relevant, interesting ...
Podcasting is growing in popularity in SA, and can be used as an effective marketing tool for your business
Online FMCG shopping has taken off in the months since the pandemic struck. A new Nielsen report has advice for businesses on how to cope with this new digital ...
Digital marketers can no longer merely be the people who load and optimise ads across programmatic ad platforms
SA youth have incredible tenacity, resilience and positivity. Brands should reflect this and to show up with a similar level of humour and optimism
Young Africans are looking to brands that shine a light on, and support, their active citizen-led passion to stand up and address the issues that affect them ...
Recent research brings the reliability of the net promoter score into question
Right-housing requires that marketers review not only their internal and external capabilities but also those of the agencies they are working with
Companies that can master digital collaboration will be best placed to cope with the uncertainties of the new year, a new global marketing survey finds
A strong core purpose combined with a meaningful narrative creates sustainable and resilient brands
An obsession with the consumer and data will allow marketers to navigate an uncertain year ahead
If people can have a bucket list of things they yearn to do in life, why can’t brands?