Relatively simple changes can help marketers overcome the substandard service, quality and reliability that consumers have become used to
Political parties need to restore faith in the democratic process by demonstrating their efficacy in a way that feels real and attainable
Brand Finance rankings show the strength of local African bank brands
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A report by Brand Asset Valuator shows how the country is viewed by the rest of the world, and this information can help brands target their communication
The country holds its lowest ever position in a ranking based on a comprehensive study of nation-brand perceptions
TikTok is the most important platform for big brands to crack in 2024
But for brands, hard work and resources will be needed, as achieving success on the platform may take time
Deep understanding of marketing and data analytics is needed for data to be turned into useful insights
The effects that brands have on society and the environment are important to customers and offer commercial opportunities to businesses
Marketers were asked, without being prompted, who they think stand out
The metaverse will one day enable brands in every industry to create powerful experiences for their customers
Communication in the digital space is incredibly important in reaching consumers on the platforms where they spend hours every day
Its reinvention plan has borne fruit and customers’ return to office routines has increased demand for its products
The company enables researchers obtain more truthful answers, including by using human-like avatars
Price promotions diminish and commodify a brand and create a vicious ‘spiral of doom’ cycle
There’s a need for marketers to adapt their advertising mix to meet consumers’ changing spending patterns
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Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.