AB InBev’s SAB has appointed Zoleka Lisa as vice-president, corporate affairs, for SA
Cool brands are relevant, purposeful and consistent and keep up with the pace of culture
Creative work should be less about research, formulas and ticking boxes and more about gut feel that a piece of advertising is going to resonate with consumers
Technology is fundamentally altering the relationship between brands and consumers
Ogilvy SA was the recipient of the only two gold awards at the 2019 Apex Awards
The latest ranking reflects a day in the life of consumers – all relevant and easy to relate to, with great SA humour coming through
According to SCOPEN’s Agency Scope, SA marketers are spending similar amounts to their UK counterparts, a positive sign that the industry is alive and kicking
SPONSORED | The new era of social media marketing means data privacy laws must take centre stage
Property technology uses behavioural economics to reward tenants for good behaviour
Why SA ad agencies put in a rather flat performance at the industry’s Oscars this year, the trends that took centre stage, and comfort for traditional media ...
Durban-based The Hardy Boys agency, in partnership with Wunderman Thompson and TMARC, has been awarded the Rama spreads account after a competitive pitch ...
Chief justice Mogoeng Mogoeng says SA owes it to it itself to only appoint the best to positions of responsibility
Lion Lager’s successful relaunch campaign has done extremely well for the brand, showing that a cleverly thought-out PR strategy that resonates with consumers ...
The awards have grown to become a landmark on the SA marketing and communications landscape, by celebrating advertising effectiveness
Standard Bank has appointed M&C Saatchi Abel as its new through-the-line agency, along with Ogilvy as its new brand agency
The latest Nielsen Sports report highlights trends that will affect the sports industry as the growing clutter of the sponsorship landscape places greater onus ...
Though there is room for both macro- and micro-influencers, the latter tend to come across as more authentic
The growth of the top 100 brands to a combined all-time high of $4.7-trillion in value reflects a rapidly changing technology-driven world in which brands are ...
As the biggest influencers of household spend, marketers need to take note of youth consumer trends
