The big pitch is back in fashion, but there are benefits to be gained from natural, organic business growth
If there is a recipe to success in today’s ad world, it is to embrace change, says Ogilvy SA’s Mariana O’Kelly
Joe Public shone in this year’s Loeries, in which smaller ad agencies also made inroads
Leading brand practitioner has created one of the most effective frameworks for building a clearly articulated and successful brand in the digital age
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The Smarties Awards honour innovation and creativity, and measure the impact and success mobile has on business
Standard Bank beats FNB and Vodacom to be named SA’s most valuable brand, according to the BrandZ top brands ranking
Consumers can now pick and choose the retail options, including online and overseas shopping, that best suit them
The aim of the app is to experience digital content in augmented reality
Joe Public, the above-the-line (ATL) specialist agency within Joe Public United, is excited to start a fresh new chapter as it reinvents itself with the fully ...
Research has revealed that centennials are the new youth market, with a collective disposable income of R32bn a year
Discovery, Nedbank, FNB, Koo and Coca-Cola were the big winners this year at the 20th annual Sunday Times Top Brands Awards
Brands need to start connecting with smart speakers and home assistants to ensure they are being correctly represented
Half-a-dozen African countries have recorded remarkable advances in the latest Brand Finance ‘Nation Brands’ report
In a cluttered media environment commercials that fail to engage or resonate with viewers will be skipped
Sports management consultancy Playmakers has swept the boards at the 2018 Advertising Media Association of SA awards
Broader economic pressures are forcing retailers to engage with customers at an individual level
The latest best-liked ads survey reveals great creative competition between KFC, Nando’s and Chicken Licken, whose ads focus more on strong storytelling ...
