Instead of just highlighting unique features, marketing should help ensure the sustainability of businesses in the sector

SPONSORED | SA’s most trusted bulk communication platform surprised its channel partners with awards at a recent Business Partner Connect event

Strategic planning and creativity are the disciplines most valued by marketers, a study shows

It involves more than payment — many aspects have to be considered to make it work well

The future event will be richer and more impactful than ever, says MD of Arena Holdings, which owns the awards

YouTube is marketers' favourite ad platform for 2024 while Amazon and TikTok come out top among consumers

A new report points to an important profile. Do these customers expect too much?

By demonstrating a commitment to inclusivity, brands can differentiate themselves from competitors and build trust and loyalty

It’s an exciting career — radio engineers safeguard broadcasting systems and ensure that they are reliable and resilient

They can mimic human speech, gestures and emotions, making them nearly indistinguishable from real people, and can communicate in many languages

The landscape is rapidly evolving and marked by technological advances and shifting consumer behaviours. Here are some of the key trends and disruptions to ...

Banking, telecoms and alcohol brands dominate Kantar’s most valuable brand ranking with their ability to deliver on key drivers for growth

TBWA\Hunt Lascaris was the big winner at the 2024 IAB SA Bookmark Awards, winning a total of five golds, four silvers and a bronze

Knowing the difference between an observation, an insight and a human truth makes communication about brands more effective

Choosing a partner that combines functionalities works best for website development or revamping

It can help build on concepts and inspire the average person with a good idea to be creative