Agency Scope reveals the most admired agency professionals

Marketers were asked, without being prompted, who they think stand out

Web3: Can you teach an old industry new tricks?

The metaverse will one day enable brands in every industry to create powerful experiences for their customers

What to consider when connecting to South African consumers in 2024

Communication in the digital space is incredibly important in reaching consumers on the platforms where they spend hours every day

Which brands are making the most buzz?

SPONSORED | Marketing agency KLA reveals what consumers are thinking in the fourth edition of Quarterly Buzz

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Starbucks named the world’s most valuable restaurant brand

Its reinvention plan has borne fruit and customers’ return to office routines has increased demand for its products

Mike Abel appointed as nonexecutive chair of Irish firm Sens

The company enables researchers obtain more truthful answers, including by using human-like avatars

Why price promotions are an addiction that is hard to kick

Price promotions diminish and commodify a brand and create a vicious ‘spiral of doom’ cycle

When the loving is tough, Baba Valentino is on the case

SPONSORED | Joe Public helps Chicken Licken share the Love Me Tender burger

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Load-shedding catapults takeaway sales

There’s a need for marketers to adapt their advertising mix to meet consumers’ changing spending patterns

Gillian Rightford takes the reins at ACA

She plans to partner with industry education bodies to  prepare graduates for work and aims to strengthen the  association’s internship programme

VML launches the top 100 trends to watch in 2024

VML’s ‘The Future 100: 2024’ report shows that consumers are slowing down their lifestyles and opting for a mindful approach to the year ahead

HYBRID EVENT | Tune into radio and elevate your marketing game

SPONSORED | Register now for this interactive event to discover how current and future innovation is changing the way advertisers can and should use radio

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What’s next for AI now that it’s gone mainstream?

AI won 2023. Of all the upheavals in a tumultuous year, AI was the biggest disrupter. Here’s what we can expect from the tech in 2024

Apple is the world’s most valuable brand, says Brand Finance

Its position has benefited from its success in sourcing new markets, enlarging its ecosystem and  encouraging users to upgrade to higher-value iPhones

More than just another trend: embracing the power of influencer marketing

It has become increasingly important for marketers to pay attention to influencer marketing and how it fits into their overall marketing mix