Future of Media: The power of content, connections and culture

Building an emotional or aspirational connection with your audience is vital for a  successful campaign

Brand sensitivity: how’s your tone of voice?

SPONSORED | Ebony + Ivory on the brand that’s getting it right

SPONSORED
Sport sponsorships: A whole new ballgame

Covid-19 will force the global sports industry to rethink sponsorship – a shift is expected from multiyear sponsorship deals linked to sports events, to ...

BrandZ Top 100 Most Valuable Global Brands reveals growing power and influence of tech

SPONSORED | 2020 results show innovation and creativity are key drivers of growth as people spend more time online

New Wunderman Thompson chair named

Local digital agency Wunderman Thompson, part of the WPP Group, has appointed Mohale Ralebitso as nonexecutive chair

Pandemic has resulted in more positive relationship with technology, study shows

People in emerging markets are leading the way, especially in terms of using technology to upskill and monitor their health during lockdown

Brand SA’s ‘Play Your Part’ campaign kicks off online in KZN schools

SPONSORED | Learners were asked to share how they’ve been playing their part during Covid-19

SPONSORED
Optimise customer touchpoints for a great customer experience

Customer touchpoints are the points of ‘interaction’ and engagement with a brand, by its existing or potential customers

How SA’s fast-food industry came together to feed those in need

During the lockdown, the SA fast-food industry – led by Nando’s, KFC and McDonald’s – stepped up, put their differences aside, and showed that they, too, ...

This is a once-a-century crisis; let’s not waste it

SPONSORED | M&C Saatchi Abel founding partner’s list of what will be worth spending money on and why

SPONSORED
EXCLUSIVE: Majority black-owned Joe Public United making history

In a recently concluded transaction with three agency executives and an outside investor, Joe Public United is on its way to becoming SA’s largest majority ...

BL PREMIUM
Gen Next: Does education align with the aspirations of young people today?

Covid-19 crisis has highlighted is the need for educational institutions, media and brands to collaborate more meaningfully to ensure all young people have ...

AdFocus: The future of SA adland

Covid-19 has forced advertising agencies to re-evaluate the value they add

Advertising industry loses a veteran

Respected adman Mike Ellman-Brown has died of cancer. He was responsible for numerous award-winning campaigns

New AdFocus jury chair announced

Tumi Rabanye has been appointed jury chair for the 2020 and 2021 AdFocus Awards

WATCH | Community radio is the soul of a community

In celebrating the power of radio, the Radio Awards are shining a light on the tight bonds that community radio stations have with their listeners

Our Members

Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.