This year’s AdFocus theme focuses on the big skills shift. This year’s AdFocus theme therefore focuses on the big skills shift
Declining loyalty to brands appears to reflect a new landscape where people’s choices, whether of consumer brands, politics, jobs or relationships, are ...
Under his leadership, Ogilvy Cape Town achieved commercial and creative success, including many years as SA’s No 1 creative agency
Brands need to rethink how and where they allocate their media budgets given that South Africans are spending more time online
SPONSORED | Brand and communication agency wins Agency of the Year again
Tough economic and political times have dragged SA’s total brand value down 13% from 2018, yet the top 30 brands have outperformed the JSE top 40 index, ...
Customer experience improvement is a long-term investment
At the Future of Marketing conference in Johannesburg, Durban and Cape Town Andy Rice, Anne Thistleton and Shivani Naidoo will delve into how to unlock the ...
Cinema has emerged as the ad medium that has grown second fastest over the past year after the internet. What differentiates film from other mediums is that ...
Five Grand Prix awards were handed out at this year’s Loeries awards for creative excellence
Entries for the FM AdFocus media awards categories, including Network Media Agency of the Year and Independent Media Agency of the Year, close at midnight on ...
Brands need to become fully inclusive in order to stay relevant
The Cocoa Life Programme is Mondēlez International’s way of ensuring its brands and chocolates support sustainable cocoa farming – a business and development ...
Joe Public United won the Agency of the Year Award at the Loeries 2019 event
Dismal newspaper and magazine circulation figures demonstrate the plight of print publications in the digital era. Owen Williams of Intimedia warns media ...
Social responsibility programmes can help to improve a company’s public image as well as growing the bottom line
As smoking rates drop, tobacco companies are diversifying their product ranges with healthier alternatives to traditional cigarettes in a bid to stay relevant ...
