Product of the Year winners announced

Spanning categories from personal care to finance, the 32 winning products were chosen by a nationally representative survey of 2,000 South African consumers

Nedbank dominates 2025 Marketing Achievement Awards

Top awards recognise brand leadership, innovation and transformation

Africa’s top brands announced

The research reflects a changing brand landscape driven by Africa’s youthful population, expanding cultural influence and growing geopolitical engagement

Playing to win with gamified marketing

But don’t do it just because you can — it should be based on a concept that genuinely excites the audience and builds a real connection

What news sources do South Africans trust?

SPONSORED | WhyFive’s BrandMapp insights reveal 50% of the country's consumer class is still drawn to traditional news brands, whether online or in print

SPONSORED
Why AI is driving marketing agencies to abandon time-based pricing

With AI cutting time and effort, agencies are rethinking how they charge for services to stay competitive and profitable

AI is the inspiration for a new frontier in creativity

AI is bringing back play. It’s enabling teams to experiment with wacky, joyful, surprising ideas and campaigns

Humble branding: cutting through the noise with authenticity

From hype to honesty: the quiet revolution in advertising

Bravery in a culture of risk aversion: Why the future favours the brave

In an era of rapid change, companies must rethink risk, embrace uncertainty and think like challengers to thrive

B2B marketers putting more focus on brand safety

Trust, values and brand alignment take centre stage in evolving marketing strategies

Building bridges of trust in African brands

The valuable work done by influencers was demonstrated in the African Marketing Confederation Awards event.

Winners of the 2025 Smarties awards have been announced

Many entrants harnessed technology creatively, and marketing campaigns demonstrated  ingenuity and skilful use of AI and data

How B2B companies can weather volatility and thrive

Succeeding through volatility means leaning into long-term risk management

Banking on sports sponsorships

Boosting brand value and audience reach through sport

Brands can’t afford to ignore LGBTQIA+ community

Kantar DIVA Report reveals that 78% prioritise brands promoting diversity, yet many still feel unrepresented in advertising

Ogilvy the only South African agency to be recognised at regional WARC Awards

Gold winners automatically progress to compete at a global level for the coveted WARC Grand Prix