FCB nabs Tseliso Rangaka

FCB Joburg’s creative studio has been boosted with the acquisition of top creative Tseliso Rangaka, who has quit Ogilvy Cape Town to become FCB’s chief ...

Genuine stakeholder capitalism

Any good brand strategy recognises the need to address all stakeholders in the benefits analysis

Use engagement principles to get your e-mails to the inbox

SPONSORED | Download Everlytic’s white paper to improve e-mail delivery

Radio Awards invites station managers to nominate their ‘Behind the Scenes’ hero

Station managers are invited to nominate one employee who works behind the scenes and who they believe would make a worthy recipient of the inaugural Station ...

New Loeries CEO expects advertising in 2020 to reflect societal concerns

Preetesh Sewraj believes 2020 will see a greater adoption of innovative technology in communication; and a heightened awareness of environmental impact due to ...

JEREMY SAMPSON: Coronavirus — a real game-changer

The coronavirus erupted into a world that has never been more connected. We have to live with the unintended consequences

Sound on the rise as sonic branding is increasingly used by brands

Consol Glass’s release of its bespoke pneumonic makes it one of the many brands that have recognised that today’s consumer engagement needs to go beyond visual ...

The 2020 Future of Media conference seals joint headline partnership with Vodacom

The Future of Media Conference has announced that Vodacom will be the joint headline partner at the event

The Radio Awards: calling for votes

Every voter will automatically gain entry into a lucky draw and stand a chance to win R40,000 and two tickets to the Radio Awards dinner in Sandton on April 18

The impact of a #SoberLife generation on alcohol brands and advertising

Millennials and Generation Z are consuming far less alcohol than previous generations

How Amazon trumped Apple

Despite the unprecedented disruption caused by e-commerce, all players — digital as well as more traditional retailers — realise that ultimately the customer ...

Felix Kessel joins Team Liquid

Well-known adman Felix Kessel has been appointed as new creative lead at Team Liquid, WPP’s agency for Distell

B2B marketing trends for 2020

Warren Moss, CEO of Demographica, forecasts eight B2B marketing trends to watch out for in 2020 in Africa

The top four questions chief marketing officers haven’t asked

Chief marketing officers should be asking questions around the effectiveness of their digital strategies

Has the modern definition of PR changed?

The head of M&C Saatchi Group SA’s new PR agency says the craft today is less about earning coverage than driving powerful conversations across media channels ...

Another Ogilvy exit

Ogilvy SA CEO Alistair Mokoena has quit to join Google as SA country director

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