New EU rules will enforce protection of personal data

General Data Protection Regulation will set a new standard regarding the rights of personal data protection for consumers

The ‘greatest salesman in the world’ needed a content strategy

We’re way past 'hit and hope, click and pray'-type marketing

A Silver win for Digitata Insights

Gamification can be an effective way of influencing consumer behaviour and engagement

Airport advertising delivers

Advertising in the airport environment has increased and is set to grow further in the years ahead

The brand behind the Loeries

Rebrands have to go beyond change for the sake of it

Allan Gray tells story of the benefits of delayed gratification

Brands need to resonate with consumers before they can connect with them

Odette van der Haar: From referee to player

The advertising world is abuzz at the prospect of the industry association’s highly respected former head, Odette van der Haar, taking the reins as the ...

Innovation distinguishes next-generation marketers

Unconventional thinking can drive innovation and offer a competitive advantage

Budweiser lights up the world ahead of the Fifa World Cup tournament

Budweiser has launched its biggest-ever global campaign ahead of the Fifa World Cup competition, which takes place in Russia next month. Titled “Light up the ...

Perception of agencies’ contribution to marketers’ business growth down from 2016

SA marketers attribute less than one fifth of their overall business growth to their creative and media agencies, according to research

Gearing up for digital transformation

Digital marketing should extend far beyond the mere creation of an app

Generating creative business solutions

Advertising agencies need to understand that clients are looking for agility, dynamism and bespoke solutions

Learning’s from 2018’s US AdForum Worldwide Summit

The biggest learning for SA agencies is to do things that will simplify the jobs of chief marketing officers

The data cost crisis

Most mobile consumers aren’t aware that advertising forms a big part of their data costs

The Director’s Event 2018: hot topics in SA’s political and economic landscape

Youth employment, entrepreneurship and the use of technology to promote inclusive growth will be examined

World leaders on Facebook

Study analyses the activity of 650 Facebook pages of heads of state and government, and foreign ministers

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Published by Tiso Blackstar and distributed with the Financial Mail on the last Thursday of every month except December and January.