SPONSORED | For the past 17 years the Sunday Times GenNext survey has published research on the perception of SA’s youth towards brands
The term digital divide describes the gap between those with affordable access to technology and the internet and those with limited or no access to essential ...
For brands to resonate with young people, they must be accessible, authentic and serve communities
The Pan African Media Research Organisation will be hosting its annual conference on October 26-28 2021
SPONSORED | KLA research shows how the grant would open doors to products, brands and services for a new consumer demographic
The Effie Awards reward campaigns that have delivered superior results
In a post-Covid climate, organisations need to be socially and culturally aware
Despite the pandemic, the number of entries for this year’s awards was almost the same as in 2019. On the other hand, research shows that the ad industry needs ...
Irrespective of the ever-evolving media landscape, an advertiser’s compass should always be set on strategy first
As definitions blur between media types, it’s increasingly important for industry sectors to work together to produce a single advertising decision-making ...
Adaptability is now even more important for marketers than before, a new report says, but accurate measurement of the return on investment across various ...
A guide to data marketing that won’t have you scratching your head
The key to marketing success is ethically and sustainably leveraging data to understand cultural differences, various mindsets and what inspires individuals
How are millennial marketers revolutionising the market?
The reputations of famous SA companies inevitably suffered in the pandemic, but there were also some uplifting surprises in the latest set of reports
Now more than ever consumers invest in brands that lead with purpose over profit
A new US study says more than eight in 10 consumers have bought a different brand from the one they normally purchase in the past three months