Africa is culturally well suited to the types of work required in the 4IR

The future world of work will require companies to create work environments that are no longer rigid, centralised and indistinguishable from each other

The best digital marketing campaigns of 2019

SPONSORED | Entries by Loeries Grand Prix prizewinners Nando's and City Lodge were worth mentioning

Empathy in customer service enhanced by technology

An inability by brands to empathise is one of the leading causes of customer dissatisfaction

You don’t need big marketing budgets to make magic

Following her first term as a jury member in the FM AdFocus Awards, Nontokozo Madonsela, Group CMO: Momentum Metropolitan Holdings, reflects on what it takes ...

Bigger ears lead to better questions, says Tony Spong

SPONSORED | Join the next IAS Masterclass on how you can re-invigorate the role of account management

Lafarge Zambia celebrates 70 years with emotive TV ad

SPONSORED | New commercial highlights how Lafarge Zambia has helped build Zambia through the years

Today’s customers are loyal to speed and convenience, not brands

Brands that want to remain relevant in the future will need to focus on creating fast-friction digital interfaces to serve impatient consumers.

Online reviews shape how buyers make their decisions

Requesting online reviews from customers is proving to give brands access to a host of opportunities

Joe Public ranked number one agency at 2019 Pendoring Awards

SPONSORED | Brand and communication group bags 21 awards

Achieving the maximum potential within a marketer/agency partnership – what does it take?

Good relationships are not all about the initial glow. They have their rough patches and each party may want to stick doggedly to what they feel is right in a ...

TBWA Hunt Lascaris tops at Pendoring Awards

The group won the Umpetha Award for its ‘The real cost of being Zulu’

Nation Brand Report: SA is being left behind

Just as the value of a company’s brand can be calculated, so can that of a country’s brand, Brand Finance believes. In its latest top 100 list, SA fares rather ...

Chicken Licken travels back and forth in time in new TV commercial

SPONSORED | ‘Rock My Soul’ travels through time

Digital buying trends in B2B

In order to impact customers at every point in their purchase journey, agencies need to be partnering with customers by sharing relevant information with them

Maximise your content strategy with Everlytic’s educational series

SPONSORED | Everlytic is a software company that specialises in digital messaging and marketing automation

Decoding the DNA of business growth

To achieve sustained business growth requires courage, fresh thinking and new behaviours

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