Are ecotourism brands helping or harming?

Instead of just highlighting unique features, marketing should help ensure the sustainability of businesses in the sector

Everlytic celebrates collaborative relationship with business partners

SPONSORED | SA’s most trusted bulk communication platform surprised its channel partners with awards at a recent Business Partner Connect event

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Agency selection trends: the fascination with innovation

Strategic planning and creativity are the disciplines most valued by marketers, a study shows

The complex world of sponsorship ROI

It involves more than payment — many aspects have to be considered to make it work well

MOST Awards postponed to 2025

The future event will be richer and more impactful than ever, says MD of Arena Holdings, which owns the awards

Marketers pulling back from X, says new Kantar report

YouTube is marketers' favourite ad platform for 2024 while Amazon and TikTok come out top among consumers

The rise of the Super Shopper: she wants what she wants — now. Or else!

A new report points to an important profile. Do these customers expect too much?

Turning deafness into a marketing opportunity

By demonstrating a commitment to inclusivity, brands can differentiate themselves from competitors and build trust and loyalty

Why aren’t there more radio engineers?

It’s an exciting career — radio engineers safeguard broadcasting systems and ensure that they are reliable and resilient

Why the era of AI avatars has finally arrived

They can mimic human speech, gestures and emotions, making them nearly indistinguishable from real people, and can communicate in many languages

The skills ad agencies will need tomorrow

The landscape is rapidly evolving and marked by technological advances and shifting consumer behaviours. Here are some of the key trends and disruptions to ...

FNB is SA’s most valuable brand

Banking, telecoms and alcohol brands dominate Kantar’s most valuable brand ranking with their ability to deliver on key drivers for growth

2024 Bookmark Award winners announced

TBWA\Hunt Lascaris was the big winner at the 2024 IAB SA Bookmark Awards, winning a total of five golds, four silvers and a bronze

Thinking differently about inputs

Knowing the difference between an observation, an insight and a human truth makes communication about brands more effective

Digital media must be set up correctly, or they won’t come

Choosing a partner that combines functionalities works best for website development or revamping

Is AI democratising creativity?

It can help build on concepts and inspire the average person with a good idea to be creative

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Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.