Consumers hold people accountable for branding mistakes, and trust, once broken, takes an effort to rebuild
Absa has embarked on a huge rebrand to mark its move away from Barclays Plc and establish itself as an independent African organisation
An obsession with insights and results has resulted in the ad industry losing its core competence
TBWA\Worldwide’s global chief creative officer believes local ad agencies are well placed to capitalise on the new demands facing brands
Johannesburg-based ad agency Black River FC has appointed Trevor Ndhlovu as its new MD, taking over from Janine Allem
The difference between brands that grow and those that don’t is how disruptive they are in the market
To ensure their longevity, companies need to actively shape the futures they want
Customer experience is the one thing that will create an emotional connection between brand and consumer
The township market is complex, which means brands need to have their finger on the pulse of this sector
The latest SA media agency rankings show Omnicom has consolidated its top position
A reprise ad for Mercedes-Benz has won the latest Creative Circle ad of the month in the film category
Differentiation in the cluttered financial services sector requires an innovative approach
Banks plan to invest more resources into technology and focus on greater innovation
Employees are an untapped platform to represent the brand to their social media communities
Global trends indicate that marketers are engaging with more than one agency to deliver on various needs
Burger King’s global marketing chief tells his audience at the Cannes Lions Festival how the fast-food giant defines an online audience
Ogilvy Cape Town wins a Grand Prix in the radio advertising category at the Cannes Lions Festival of Creativity
Marketers should focus on the customer experience and only deploy tools that allow for more personalisation
To market brands successfully to young South Africans, campaigns need to be authentic and make the youth feel important
