Brand purpose, innovative revenue models, consumer attention and more as the 2021 Future of Media digital conference series draws to a close
For analytics to drive measurable outcomes, the right conditions need to be in place
Entries can now be submitted for the 2021 edition of the AdFocus Awards
The function of the chief marketing officer is regaining importance as companies once again appreciate how marketing leadership can manage internal ...
Intense competition in the campaign and communications industry moves to open warfare as agencies and consultancies vie for accounts
SPONSORED | Own Your Hustle initiative aims to build a community of go-getting learners
Africa may not be perfect, but neither is it broken, and the stereotypical stories of poverty, conflict and disease should not be the only ones we hear about
Winners across 21 categories of the MOST Awards will be announced in a hybrid, livestreamed awards event on September 8 2021 at 4pm
The level 4 lockdown has forced the Ocean Basket group to refocus its advertising strategy
SPONSORED | The agency was crowned Agency of the Year at the contest recognising the world’s most powerful cause marketing
Organisers of The Radio Awards have decided to postpone the announcement of the winners until July 30 2021 at 3pm as a result of the unrest that has gripped ...
Look for a partner that focuses on performance gains consecutively with a key performance indicator of a business-aligned goal that can be improved on over time
As customer needs evolve, businesses need to evaluate whether their brand purpose and brand promise are still relevant for today’s discerning consumers
The lockdown in 2020 had viewers glued to their TV sets, and the commercials they liked best were those that conveyed feel-good messages countering initial ...
Businesses should aim to post quality content that is clickable, audience-specific and visually appealing, and that piques interest and provides value to other ...
With all the changes, evolution and disrupters, advertising is still about smart, creative writing