In times of flux, empowering teams to be honest about what they don’t know and giving them the support to explore can lead to unexpected breakthroughs
The awards shine a spotlight on exceptional talent and innovation in the South African radio industry
SPONSORED | These prestigious annual awards honour agencies and individuals who’ve mastered the art AND business of creativity
Spanning categories from personal care to finance, the 32 winning products were chosen by a nationally representative survey of 2,000 South African consumers
Top awards recognise brand leadership, innovation and transformation
The research reflects a changing brand landscape driven by Africa’s youthful population, expanding cultural influence and growing geopolitical engagement
But don’t do it just because you can — it should be based on a concept that genuinely excites the audience and builds a real connection
SPONSORED | WhyFive’s BrandMapp insights reveal 50% of the country's consumer class is still drawn to traditional news brands, whether online or in print
With AI cutting time and effort, agencies are rethinking how they charge for services to stay competitive and profitable
AI is bringing back play. It’s enabling teams to experiment with wacky, joyful, surprising ideas and campaigns
From hype to honesty: the quiet revolution in advertising
In an era of rapid change, companies must rethink risk, embrace uncertainty and think like challengers to thrive
Trust, values and brand alignment take centre stage in evolving marketing strategies
The valuable work done by influencers was demonstrated in the African Marketing Confederation Awards event.
Many entrants harnessed technology creatively, and marketing campaigns demonstrated ingenuity and skilful use of AI and data
Succeeding through volatility means leaning into long-term risk management
Kantar DIVA Report reveals that 78% prioritise brands promoting diversity, yet many still feel unrepresented in advertising
Gold winners automatically progress to compete at a global level for the coveted WARC Grand Prix
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Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.