Companies are relying on AI to create targeted campaigns, especially because of the the looming phasing-out of third-party cookies
It’s all about the five Rs: reach, relevance, reputation, response and revenue
But a new report finds that almost two-thirds of customers would prefer brands that are sold both ways
Instead of just highlighting unique features, marketing should help ensure the sustainability of businesses in the sector
SPONSORED | SA’s most trusted bulk communication platform surprised its channel partners with awards at a recent Business Partner Connect event
Strategic planning and creativity are the disciplines most valued by marketers, a study shows
It involves more than payment — many aspects have to be considered to make it work well
The future event will be richer and more impactful than ever, says MD of Arena Holdings, which owns the awards
YouTube is marketers' favourite ad platform for 2024 while Amazon and TikTok come out top among consumers
A new report points to an important profile. Do these customers expect too much?
By demonstrating a commitment to inclusivity, brands can differentiate themselves from competitors and build trust and loyalty
It’s an exciting career — radio engineers safeguard broadcasting systems and ensure that they are reliable and resilient
They can mimic human speech, gestures and emotions, making them nearly indistinguishable from real people, and can communicate in many languages
The landscape is rapidly evolving and marked by technological advances and shifting consumer behaviours. Here are some of the key trends and disruptions to ...
Banking, telecoms and alcohol brands dominate Kantar’s most valuable brand ranking with their ability to deliver on key drivers for growth
TBWA\Hunt Lascaris was the big winner at the 2024 IAB SA Bookmark Awards, winning a total of five golds, four silvers and a bronze
Knowing the difference between an observation, an insight and a human truth makes communication about brands more effective
Choosing a partner that combines functionalities works best for website development or revamping
It can help build on concepts and inspire the average person with a good idea to be creative
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Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.