Social media: Making it more than a tick box

SPONSORED | The effective use of social media for marketing requires brands to share sales data with agencies

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Unleashing purpose-led profit

Covid-19 has reinforced and accelerated the sustainability conversation rather than diverted focus away from it

Chief marketing officers: Taking strain and in decline

It is becoming harder to find skilled and experienced corporate marketing leaders, says the latest global survey by the Chief Marketing Officer Council, which ...

New MD for JCDecaux

Outdoor ad giant JCDecaux has appointed of Sebastian Musendo MD of its SA operation

Redzone discussion: The cross-line of culture and brand communications

We look at how modern-day culture drives brand communications and the demand on agency's and brands to connect to culture if they want to engage meaningfully ...

Operational efficiency shouldn’t come at the expense of customer experience

Putting too much focus on operational efficiency can negatively affect customer experience, to the detriment of the organisation’s long-term viability

Sanlam announces a rebrand

Sanlam is going back to its empowerment roots and is articulating this in a more purposeful way

RAPT Creative’s bold moves

SA firm RAPT Creative has just opened new offices in two other countries at a time that the industry is reeling from the pandemic. To MD Garreth van Vuuren, ...

SA martech innovator goes global

SMS can be used to build marketing campaigns and improve customer engagement

Why a three-tier agency benchmark framework is winning favour

Advertising agencies need to be audited against a three-tier formula

Sports sponsorship: New sprint for Africa

Nielsen has launched its global Fan Insights digital platform in SA and plans to do the same in other African countries, with the aim of giving potential ...

How can we generate revenue from digital models?

To monetise digital news successfully, you need to know what you stand for and who your audiences are, and you must deliver a product they can trust

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