African brands: a $60bn dilemma

Africa’s brands face losing billions in value as Covid-19 wreaks havoc on the continent’s economies and on consumer buying power, according to an assessment by ...

Gauteng learners rise to the Play Your Part challenge to give back

SPONSORED | Brand SA recently launched its 'Play Your Part' challenge online

Warning signs for when it’s time to fire your client

When the scale tips and all attempts at remedying the relationship have failed, it’s time to walk away

Free State learners take up the call to make a difference in Brand SA’s Play Your Part digital initiative

SPONSORED | Learners are showing their active citizenry online to win R50,000 in prizes for their school

SPONSORED
Integrating platforms to support communities and connect stakeholders

Radio integrated platforms to strengthen community reach and research shows that listenership increased globally

WATCH LIVE | Pamro to host virtual conference in October

The Pan African Media Research Organisation celebrates its 21st anniversary this year

Advertising schools: lessons from lockdown

Rethinking teaching at a time of a pandemic: how advertising schools are adapting their teaching methods, and even content, to prepare their students better ...

Loeries Creative Week: pondering strategies to #CreateChange for good

Loeries Creative Week plans to bring the best in global learnings to everyone in the region

Radio tops ranking

Radio took the lead as medium of choice for new telecoms sector commercials in September, brand intelligence agency Ornico says

Empathy as a connector

Worldwide, consumers are demanding purpose over profit

Shopping trends: How Covid changed spending

Constrained consumers versus insulated spenders: the pandemic is driving change in the way products will be consumed from now on

AdFocus 2020: 30 agencies make the shortlist

The 2020 FM AdFocus Awards shortlist features 29 agencies this year competing across 10 categories. Jury chair Tumi Rabanye says

FM Redzone digital discussion: CMOs in conversation — what’s next?

Despite a rapidly changing environment, marketers need to stick to the fundamentals

30 minutes with Jacaranda FM MD Deirdre King

Radio has an opportunity to grow beyond its traditional scope and incorporate emerging platforms into its content and advertising mix

Consumer engagement: Things are different now

Before Covid-19 hit, there was a 78% probability of ads having an impact on sales, a Kantar study says. During the pandemic, that dropped marginally to 74%, ...

Online adspend soars

Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession — reaching a total of $58.5bn

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