Liberty Radio Award winners announced

The Liberty Radio Awards have recognised Algoa FM, Hot 91.9FM and PUKfm 93.6 as SA’s top commercial, community and campus radio stations

SA digital agencies make their mark in MMA’s first Business Impact Index

Three SA digital agencies have been ranked in the top 10 agencies globally

How to up the customer experience

Data-rich strategies are key to improved customer experience in the retail space

The psychology of gamification

Marketers who wish to leverage gamification need to understand innate psychological human responses

#DeleteFacebook: Marketers need to own their customers

Social media is less effective for targeting consumers than marketers think

Brand managers: pitching it deeper

Brand managers would do well to become more involved in selecting television and radio voiceover artists

The (advertising) world according to Matthew Bull

Adman Matthew Bull on what he thinks is broken in advertising and his new venture

Direct marketers need to honour the opt-out

It’s in companies’ own interests to respect consumers’ wishes not to receive marketing communication

Nurturing the creative process

The proliferation of advertising and communication messaging that bombards consumers on every page, screen and other available space is putting pressure on ...

Fearless Girl: the campaign that went viral

The campaign garnered four grand prix awards at Cannes and a total of 18 Cannes Lions

How to win more clients

Understanding how procurement works can help agencies secure more clients

The best global campaigns for social responsibility in 2017

Good causes rely on advertising campaigns to create awareness of their existence

The relationship between good design and effective copy

In effective advertising, design and copy have to live in harmony

Advertising: tailor the message

SA has sneaked into the top 25 of the latest Gunn Media 100 list of the world’s best campaigns for media excellence

New COO for McCann World

Clyde Mallon appointed chief operating officer of McCann Johannesburg. He was previously the chief digital officer

Cutting through the clutter in financial services advertising

Financial services brands shouldn’t be focusing on outspending but rather  on outsmarting through brand distinction

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Published by Tiso Blackstar and distributed with the Financial Mail on the last Thursday of every month except December and January.