Magazines in SA remain under pressure. Total circulation dropped 3% on the previous quarter and by 13.1% year on year
Video content taking over from other platforms as an authentic means of communication
Brand consistency in all customer engagements helps to build brand trust and can provide a layer of security for organisations and their customers
SPONSORED | Goliath and Goliath inspire local learners in Kimberley
Apex’s 2019 jury panel consists of high-level strategy, digital, creative, research, media, marketing and agency heads
It may seem as though text messaging is a thing of the past. But SMS remains relevant for many marketers around the globe
Get a glimpse of where digital innovation in SA is headed on May 30
The telecommunications and broadband sectors are among the most competitive industries in SA – not to mention critical for economic growth and improvements in ...
It’s going to be a tough year for traditional banks as new entrants disrupt the sector and customer expectations increase
The advertising industry needs to be purposeful about transforming its sector, says the founder and CEO of advertising agency Duke
Brands need to stay cognisant of the value represented by the senior consumer market
In an era of instant offence and guilt by association, how far should brands go to pacify product and campaign critics? Too far, in some cases
Global trends suggest that marketers would do well to pay greater attention to the podcast as a medium to promote a brand by engaging consumers on bigger ...
Chief creative & innovation officer at Ogilvy SA, Pete Case, has been promoted to Ogilvy's 12-member Worldwide Creative Council
Forrester’s consumer energy index is a dynamic framework which provides a spectrum indicating consumers’ readiness to embrace innovation
There’s a growing tide of opinion that social media giants are alienating brand audiences and breaking down the trust relationship between brands and consumers
Post-millennial students, though unapologetic about their love for money, are conscientious spenders, entrepreneurial, self-reliant, accountable and altogether ...
DNA Brand Architects has won the campaign of the year trophy for its AB InBev Lion Lager digital series campaign
