As business challenges continue into 2020, marketing departments should be working more closely with IT to deliver customer experiences that differentiate ...
Broadsheets inserted into newspapers are proving a boon for newspaper publishers as traditional advertising declines
The judging of this year’s Station of the Year Award, which is part of the annual Radio Awards, will be done somewhat differently this year
SPONSORED | The first masterclass of the year takes place on January 28 at GIBS in Illovo
Apart from rebuilding the agency, DDB SA’s new CEO will have to rediscover the agency’s creative pedigree by producing exciting work, winning more awards and ...
A new category, the 25-30 age segment, will be included in the Sunday Times Gen Next Survey this year
Streaming, cookies, data and influencer marketing are four trends that will influence the media landscape this year, says a new Kantar report
The ACA and Effie Worldwide have partnered to bring the Effie Awards to SA in 2020. These awards will replace the Apex Awards and will celebrate effective work
Advertising awards not only drive competition among agencies to produce more creative work, but brands set great store by such accolades when choosing agency ...
Stories are becoming an effective new way to engage users of social media in an immersive, last minute brand experience
Do local agencies add value to a brand’s bottom line, what are the relative merits of global ad agencies, and is it better to have an in-house or outsourced ...
The Radio Awards have, over the 10 years they have taken place, become one of the radio industry’s annual highlights
Given the digital tools marketers have at their disposal, a one-size-fits-all approach to the marketing funnel can be changed to one that is personalised to ...
A list of SA’s favourite commercials over time shows that the more emotionally engaging the ad, the more memorable it becomes
Joe Public United comes in at No 1 in the overall ranking by agency for Africa and the Middle East for the second consecutive year
Triple Eight is committed to living its values, believing that the empowerment of women is pivotal to its success
PR, marketing and digital agency Triple Eight has walked away with four AdFocus awards this year, including the overall Agency of the Year Award
Mashigo is known for lobbying to create uniquely SA advertising and local stories with a distinctly SA voice, and for taking a dim view of any type of ...
