SPONSORED | The 2024 Nedbank IMC conference will show why marketing is a cornerstone of company relevance, competitiveness and sustainability

Pep clinched the Brand of the Year prize, while Yonder claimed the title of Agency of the Year

Five ways brands can use stories to resonate with an audience and create a connection

Brand consistency and investment fuel growth of South African businesses as telecoms giants rank first and second

Specialist agencies are emerging that navigate the intricacies of influencer partnerships, algorithm changes and campaign analytics

SPONSORED | Joe Public's delightful new campaign does just that

Companies who keep their existing client base happy are in a better position to grow than those who do not

The organisation plans to provide access to information and insights that will empower CMOs to make more informed decisions and take decisive action

Ad guru Mike Abel tells how science and technology enhance  market research

The MAAs are an opportunity for entrants to prove the positive impact of marketing and brand building as critical commercial tools for growth and change

A look at what is and isn’t working for both influencers and brands, and what the future of brand-influencer partnerships is likely to look like

This comes despite advertising spend having  dropped, says Scopen co-founder and global CEO

Getting cash back remains the preferred benefit of economically active consumers

Relatively simple changes can help marketers overcome the substandard service, quality and reliability that consumers have become used to

Political parties need to restore faith in the democratic process by demonstrating their efficacy in a way that feels real and attainable

Brand Finance rankings show the strength of local African bank brands