Spanning categories from personal care to finance, the 32 winning products were chosen by a nationally representative survey of 2,000 South African consumers

Top awards recognise brand leadership, innovation and transformation

The research reflects a changing brand landscape driven by Africa’s youthful population, expanding cultural influence and growing geopolitical engagement

But don’t do it just because you can — it should be based on a concept that genuinely excites the audience and builds a real connection

SPONSORED | WhyFive’s BrandMapp insights reveal 50% of the country's consumer class is still drawn to traditional news brands, whether online or in print

With AI cutting time and effort, agencies are rethinking how they charge for services to stay competitive and profitable

AI is bringing back play. It’s enabling teams to experiment with wacky, joyful, surprising ideas and campaigns

From hype to honesty: the quiet revolution in advertising

In an era of rapid change, companies must rethink risk, embrace uncertainty and think like challengers to thrive

Trust, values and brand alignment take centre stage in evolving marketing strategies

The valuable work done by influencers was demonstrated in the African Marketing Confederation Awards event.

Many entrants harnessed technology creatively, and marketing campaigns demonstrated  ingenuity and skilful use of AI and data

Succeeding through volatility means leaning into long-term risk management

Boosting brand value and audience reach through sport

Kantar DIVA Report reveals that 78% prioritise brands promoting diversity, yet many still feel unrepresented in advertising

Gold winners automatically progress to compete at a global level for the coveted WARC Grand Prix