Top Everlytic features from 2018

SPONSORED | Everlytic reflects on its favourite releases from 2018

Mergers & acquisitions: How to manage growth with the right brand architecture strategy

Brand architecture has become increasingly important as brands consolidate to survive

Struggling economies affect global Christmas campaign offerings

Christmas advertising has taken a change in direction to compensate for the challenging 2018 retailers have had in a tough economic climate

A disappointing Black Friday for in-store retailers

In-store retails sales this Black Friday were disappointing for many retailers

Reflecting on a career in advertising and marketing

As advertising agencies struggle to remain profitable, advertising is no longer the sought-after career it once was

Twelve trends expected to shape media and marketing in 2019

Kantar’s media landscape predictions outlines 12 trends expected to shape the media and marketing industry across the board over the next year

The curious case of the Indian Giant

Advertising awards entries need to reflect business results in a meaningful and clear way or they risk coming under attack from the effectiveness police

Human insights the greatest driver of brand engagement

Whether a business plays in the B2B or B2C space, human insight and emotional connections are what will ensure it stands out in a crowd

Ogilvy Johannesburg is the 2018 AdFocus Agency of the Year

This year’s AdFocus winners are representative of the best performing agencies in 2018

Closing the gap between browsing and conversion

Digital tactics are designed to bring brands to the fore of consumers’ minds, and the world of online shopping is no different

Redzone’s Black Friday special offer

This Black Friday only, Redzone is offering specials on silver, gold and digital memberships

Advertising’s new self-regulatory body

Agencies and brands are being urged to support it to ensure self-regulation survives

Singles’ Day: The largest e-commerce day you haven’t heard about

Singles’ Day in China is the world’s largest e-commerce event, bigger even than Black Friday

Big splash predicted for Black Friday 2018

Look out for Redzone Black Friday specials on silver, gold and digital memberships, including a 25% discount on digital membership

Book your tickets for the AdFocus Awards 2018

The annual FM AdFocus Awards will be presented  on November 27. A limited number of tickets are still available

Bringing global PR to clients at scale

PR is gaining traction in Africa, particularly because of the digital innovativeness of Africans

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Published by Tiso Blackstar and distributed with the Financial Mail on the last Thursday of every month except December and January.