As traditional methods of marketing prove less of a sure-fire way of reaching increasingly fragmented audiences, e-sports are becoming an attractive option ...
Boutique design agency Creative Caterpillar explains how it went about changing the name and rebranding NMMU to Nelson Mandela University
Winning customer experience visions should be centred on authenticity and delivering on the brand promise
SPONSORED | Bot-besmirched statistics are under close scrutiny
Finding sponsorship for an event requires research, planning and a personalised approach to partner with brands
Brands that give us both what we want and what we need are enriching
The MediaShop is launching a new media agency in SA as part of a major restructuring of the group, but is there room for another player?
Agencies across the spectrum are invited to create a print ad based on a news-making story
In a saturated marketplace, building a strong brand is increasingly difficult. How do brands find a voice amid a sea of competition?
Connecting with the modern consumer involves more than the channel, the message or the value they get
Marketers who forget to consider brand positioning in their social media communications risk jeopardising consumer brand loyalty
The way most brands engage with black consumers is wrong, says a top PR man
Ogilvy’s executive creative director Tseliso Rangaka has been appointed chair of the Loeries 2018
Large advertising budgets don’t necessarily translate into compelling and engaging advertising
Creativity is not the only factor that determines the effectiveness of advertising campaigns
Bookings for the AdFocus publication, SA’s largest brand communication review, also close on Friday August 31
Modern loyalty programmes need to offer a lot more than merely points if they are to elicit any interest from cynical consumers
Marketing should own the customer experience, embrace technology to meet customers’ digital requirements have a seat at the boardroom table