Should advertising be more inclusive?

With Procter & Gamble ensuring that its advertising is more accessible to visually and hearing impaired people, Duke’s Mike Beukes says basic changes to work ...

Generation C is about connectivity and community rather than age

It’s worth mastering Generation C because every customer in the future will be a connected consumer who grew up with digital technology

JEREMY MAGGS: How to leverage technology to retain customers

With digitisation disrupting every sphere of business, here’s how companies can leverage technology to retain customers

SA commercials director joins the club

An SA television commercials director has been listed as one of 15 rising global creatives by New York-based One Club for Creativity

Digital advertising spend shows strong growth

Digital advertising spend continues to show growth, according to the latest “Internet Advertising Revenue Report” from IAB SA

Commuters and consumers

Brands that alleviate the tedium for taxi commuters have an opportunity to make a meaningful and lasting impact

VR: The time to get on board is here

As costs come down, virtual reality is set to grow significantly in the next few years, fuelled by brands wanting to provide immersive brand experiences for ...

The role of price comparison engines in the new retail mix

Retailers that choose to shun digital disruption are missing a golden opportunity to harness the potential of technology to drive foot traffic into stores and ...

Gear up for Black Friday

Retailers should only participate in Black Friday if it fits their brand strategy. If they do participate, they need to ensure they’re prepared to handle the ...

Learn from the best in business: win a seat on the Leaders on the Move bus

Spend quality time with some of SA’s most experienced business leaders

2018 IMC conference to take place in February

IMC 2018 takes place in February next year and will focus on the importance of evaluating, integrating and consolidating digital media platforms

Pendoring 2017: celebrating indigenous-language advertising

Pendoring 2017 entries impressed the judges across most of the categories, with the exception of the Afrikaans and student categories (aside from student ...

FoxP2 to climb Mt Fuji

FoxP2’s tie-up with Japanese giant Dentsu gives the SA agency access to world-class media thinking, great data analytics and other skills, but might this ...

Retailer ‘likes’ war

In the quest for social media eyeballs, Pick n Pay leads the Facebook battle over Woolworths, Clicks and Game

Marketing to millennials

Gaining the trust of millennials requires, among other things, authenticity, personalised messaging and engaging content

Fake news and brand safety

Fake news and brand safety are a real threat in the digital space. The industry needs to pull together to combat the challenge, with the IAB playing the role ...