Building brands, inside out

In considering the success of brands such as Zara, we need to remember that there are three key components to human and brand behaviour which top brands drive ...

Tough times ruin the story for SA's ad makers

Powerful storytelling is the common thread in the latest list of most-liked commercials, but hard times are a drawback on local ad industry

Can blockchain rescue digital advertising?

Both bitcoin and blockchain have the potential to improve the publishing and advertising space, writes Charlie Stewart

Siemens transforms brand identity in SA

The Siemens brand recently solved a major business challenge – getting people to understand the role the company plays in their daily lives – with an ...

Disrupting the financial services sector

Sygnia CEO Magda Wierzycka advises businesses not to imitate what competitors were doing as this acts as a constraint

Africa’s first digital audience metric

Nielsen’s Digital Ad Ratings has launched in SA, providing agencies and advertisers with an independent metric for digital measurement

Consider social media an ally, not a friend

Searches using social media aggregators means it easier than ever to reveal unfavourable social media content about brands or individuals

5 tips for mastering content creation

Attention is now perhaps the most valuable resource an individual has – and it grows increasingly valuable the more content processing demands are placed on it

Social media adspend outpaces predictions

Global social media adspend has shown a greater-than-expected increase over the past two years and, as a result, Forrester has adjusted its social media ...

30 minutes with Mike Middleton

KFC’s Mike Middleton, winner of the Marketing Leadership & Innovation Award at the Loeries this year, says the best thing a brand can be in today’s market is ...

Using e-mail to upsell: five essential tips

E-mail campaigns do work, but to ensure that they have optimal impact, Olico’s Gareth Mountain provides five important tips for success

Ad industry blues

WPP, the world’s largest advertising group, is warning of a global slowdown in the industry as pressure on client spending intensifies

New ad drive for one of SA’s most iconic accounts

Toyota shortlists competing agencies based on strict criteria, including broad-based BEE and a current client portfolio

A new paradigm for domestic travel

SA tourism is not doing enough to promote domestic travel, says Thebe Tourism group CEO Jerry Mabena. He says there are many opportunities to promote local ...

Clear cut telecommunications advertising

The recent Financial Mail AdForum in association with Ornico found the latest crop of telecommunications ads disappointing

Share of pocket: brand adaption for the mass market

Brands that strategically align their products to suit the consumer, develop campaigns that uplift and empower societies and do face-to-face engagement to ...