Crisis management: 48H rises to the occasion

A new agency dedicated to crisis management on the social media front aims to pre-empt reputational threats to companies and will spring into action ...

Brands can leverage unifying power in people to effect meaningful change, says Levergy

SPONSORED | Millennial and Gen Z consumer is looking to business to play a part in the worldwide recovery

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VMLY&R bags Vodacom account

The agency will be responsible for through-the-line work for all business units as well as the master brand

Digital in 2021: separating the exceptional from the average

Business in the future will have to be fully prepared for the digitally savvy customer who expects brand communication to be personal, relevant, interesting ...

Podcasts make business sense

Podcasting is growing in popularity in SA, and can be used as an effective marketing tool for your business

Online shopping: the delivery conundrum

Online FMCG shopping has taken off in the months since the pandemic struck. A new Nielsen report has advice for businesses on how to cope with this new digital ...

Digital marketing agencies need to tap into offline data to elevate performance for their clients

Digital marketers can no longer merely be the people who load and optimise ads across programmatic ad platforms

FM Redzone Digital Event: The perspectives of global youth

SA youth have incredible tenacity, resilience and positivity. Brands should reflect this and to show up with a similar level of humour and optimism

Beyond 2020: Youth hopeful for a better future despite an unprecedented year

Young Africans are looking to brands that shine a light on, and support, their active citizen-led passion to stand up and address the issues that affect them ...

NPS is an outdated metric that gets customer satisfaction all wrong

Recent research brings the reliability of the net promoter score into question

Building blocks of right-housing for growth and success

Right-housing requires that marketers review not only their internal and external capabilities but also those of the agencies they are working with

Changing market forces: get smart and be quick

Companies that can master digital collaboration will be best placed to cope with the uncertainties of the new year, a new global marketing survey finds

Grief, resilience and brands

A strong core purpose combined with a meaningful narrative creates sustainable and resilient brands

FM Redzone digital discussion: Navigating 2021

An obsession with the consumer and data will allow marketers to navigate an uncertain year ahead

The new bucket list for brands

If people can have a bucket list of things they yearn to do in life, why can’t brands?

All the 2020 FM AdFocus Award winners

Triple Eight is the 2020 FM AdFocus Agency of the Year for the second consecutive year

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