Technology changes the game

Technology is fundamentally altering the relationship between brands and consumers

Ogilvy wins big at last Apex awards

Ogilvy SA was the recipient of the only two gold awards at the 2019 Apex Awards

SA’s best-liked ads

The latest ranking reflects a day in the life of consumers – all relevant and easy to relate to, with great SA humour coming through

SA investment in marketing communications is sound

According to SCOPEN’s Agency Scope, SA marketers are spending similar amounts to their UK counterparts, a positive sign that the industry is alive and kicking

The future of social media marketing lies in private messaging platforms

SPONSORED | The new era of social media marketing means data privacy laws must take centre stage

New technology boosts rewards in the rental market

Property technology uses behavioural economics to reward tenants for good behaviour

Cannes Lions Awards: Locals need to sharpen up

Why SA ad agencies put in a rather flat performance at the industry’s Oscars this year, the trends that took centre stage, and comfort for traditional media ...

The Hardy Boys win Rama

Durban-based The Hardy Boys agency, in partnership with Wunderman Thompson and TMARC, has been awarded the Rama spreads account after a competitive pitch ...

The Director’s Event calls for more accountable leadership

Chief justice Mogoeng Mogoeng says SA owes it to it itself to only appoint the best to positions of responsibility

Winning the hearts of consumers through local relevance

Lion Lager’s successful relaunch campaign has done extremely well for the brand, showing that a cleverly thought-out PR strategy that resonates with consumers ...

Entries have opened for the 2019 FM AdFocus Awards

The awards have grown to become a landmark on the SA marketing and communications landscape, by celebrating advertising effectiveness

Standard Bank’s new agents

Standard Bank has appointed M&C Saatchi Abel as its new through-the-line agency, along with Ogilvy as its new brand agency

Changing trends in SA sport sponsorship

The latest Nielsen Sports report highlights trends that will affect the sports industry as the growing clutter of the sponsorship landscape places greater onus ...

Gen Next: Micro-influencers offer authentic engagement

Though there is room for both macro- and micro-influencers, the latter tend to come across as more authentic

Amazon’s phenomenal brand value growth

The growth of the top 100 brands to a combined all-time high of $4.7-trillion in value reflects a rapidly changing technology-driven world in which brands are ...

Sunday Times Gen Next study

As the biggest influencers of household spend, marketers need to take note of youth consumer trends

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Published by Tiso Blackstar and distributed with the Financial Mail on the last Thursday of every month except December and January.