Clients are increasingly working with agencies on a contractual as opposed to a retainer basis
It’s the age of post-modern marketing, when creativity and storytelling are combined with modern technology and a focus on human behaviour
Technology and change move at the speed of culture, making it necessary for advertising agencies to ensure they remain relevant
SPONSORED | Everlytic reflects on its favourite releases from 2018
Brand architecture has become increasingly important as brands consolidate to survive
Christmas advertising has taken a change in direction to compensate for the challenging 2018 retailers have had in a tough economic climate
In-store retails sales this Black Friday were disappointing for many retailers
As advertising agencies struggle to remain profitable, advertising is no longer the sought-after career it once was
Kantar’s media landscape predictions outlines 12 trends expected to shape the media and marketing industry across the board over the next year
Advertising awards entries need to reflect business results in a meaningful and clear way or they risk coming under attack from the effectiveness police
Whether a business plays in the B2B or B2C space, human insight and emotional connections are what will ensure it stands out in a crowd
This year’s AdFocus winners are representative of the best performing agencies in 2018
Digital tactics are designed to bring brands to the fore of consumers’ minds, and the world of online shopping is no different
This Black Friday only, Redzone is offering specials on silver, gold and digital memberships
Agencies and brands are being urged to support it to ensure self-regulation survives
Singles’ Day in China is the world’s largest e-commerce event, bigger even than Black Friday
Look out for Redzone Black Friday specials on silver, gold and digital memberships, including a 25% discount on digital membership
The annual FM AdFocus Awards will be presented on November 27. A limited number of tickets are still available
PR is gaining traction in Africa, particularly because of the digital innovativeness of Africans
