Creative talent needs to be better utilised to drive commercial success for brands rather than just creating brand novelty for novelty’s sake

Kicking and hitting balls are all very well on TV, but there is also huge potential for  sports advertising on digital media

SPONSORED | KLA survey provides valuable insight into how fashion retailers can keep consumers interested, online and in-store

A world where purpose matters is a world in which ‘Africa Rising’ is more relevant and important than ever before

The metaverse will affect buying behaviours in ways that we have not yet even considered

This year’s AdFocus Awards will be celebrating the champions of the Bounce Back

SPONSORED | Success is reliant on collaboration and creating a sense of community, says TBWA\SA

Discovery’s marketing chief says technology is an increasingly important part of the job

Valuable brands ensure that all the customer experiences of the brand are good, added Mia Roets, experience design director at Joe Public

Africa’s biggest speaking bureau is going global as Unique Speaker Bureau International is launched

Despite the impacts of the pandemic, sustainable high digital growth is expected as the economy continues to recover

SA’s top marketers celebrated at the Marketing Achievement Awards, which recognise analytical and creative marketing that has had a demonstrable impact on ...

Millennials and Gen Z are keen on saving the environment — both groups want to see businesses and their own employers become more involved in climate change

The campaign fits right into a shifting marketing landscape

The advertising agency as we know it has morphed into a full brand-experience company

Brands now need to link sustainability to all their creative solutions