Instead of putting things on hold, we decided to pivot, hosting our first fully digital Sunday Times Gen Next campaign during 2020
Overall, 1,217 brands were represented by 470 agencies from 20 countries across Africa and the Middle East
Jury chair Tumi Rabanye says judging this year was a labour of love
The best television ads flighted during the lockdown were those that encouraged a sense of collaboration and patriotism, looking towards recovery and offering ...
SPONSORED | A highly customised email campaign boosted visibility and online sales of new service
Loeries Creative Week has featured a variety of topics linked to the 2020 Loeries #Createchange theme being addressed by keynote speakers
SPONSORED | Everlytic has evolved from being a bulk email provider to providing a comprehensive digital messaging platform
Social media complaints can be a useful barometer to measure customer sentiment towards your brand
As consumer patterns change historical data is no longer as useful
Nigeria has overtaken SA in nation brand value
New research shows a predictable drop in spending as a result of the Covid-19 lockdown, but many advertising and marketing agencies expect a recovery in 2021 — ...
All business decisions should be made with the customer in mind; technologies being implemented should empower employees to enhance customer experiences
The future of advertising has arrived: tech and human creativity together create a new benchmark in effective advertising
This media agency has picked up fresh optimism among advertisers ahead of the festive season and reports that cut-price opportunities are available, ...
Annual IAB SA survey takes stock of gaps in digital marketing skills in the country
The evolution of the marketing structure was happening at a pace in line with customer demand and brand response.
Radio has been rocked out of its comfort zone and it showed it can do amazing things