In a world of low-cost webpage hosting, there’s no excuse for a clunky website or app, or product information that fails to help consumers make purchase ...
Connected brands are those that are purpose-driven
In addition to the traditional categories, AdFocus has introduced a special one-off award: the 2020 Agency Adaptability Award
Building an emotional or aspirational connection with your audience is vital for a successful campaign
SPONSORED | Ebony + Ivory on the brand that’s getting it right
Covid-19 will force the global sports industry to rethink sponsorship – a shift is expected from multiyear sponsorship deals linked to sports events, to ...
SPONSORED | 2020 results show innovation and creativity are key drivers of growth as people spend more time online
Local digital agency Wunderman Thompson, part of the WPP Group, has appointed Mohale Ralebitso as nonexecutive chair
People in emerging markets are leading the way, especially in terms of using technology to upskill and monitor their health during lockdown
SPONSORED | Learners were asked to share how they’ve been playing their part during Covid-19
Customer touchpoints are the points of ‘interaction’ and engagement with a brand, by its existing or potential customers
During the lockdown, the SA fast-food industry – led by Nando’s, KFC and McDonald’s – stepped up, put their differences aside, and showed that they, too, ...
SPONSORED | M&C Saatchi Abel founding partner’s list of what will be worth spending money on and why
In a recently concluded transaction with three agency executives and an outside investor, Joe Public United is on its way to becoming SA’s largest majority ...
Covid-19 crisis has highlighted is the need for educational institutions, media and brands to collaborate more meaningfully to ensure all young people have ...
Covid-19 has forced advertising agencies to re-evaluate the value they add
Respected adman Mike Ellman-Brown has died of cancer. He was responsible for numerous award-winning campaigns
Tumi Rabanye has been appointed jury chair for the 2020 and 2021 AdFocus Awards
In celebrating the power of radio, the Radio Awards are shining a light on the tight bonds that community radio stations have with their listeners