The new banks emerging to disrupt the sector are showing rapid growth in their customer base while using little to no advertising
Worldwide pressure is now forcing brands to take responsibility for the part they might have played in worsening toxic messages
The advertising industry is mourning the death of Dick Reed, founder of the giant local media agency The MediaShop
Redzone spoke to Loeries Young Creatives partner Sithembile Ntombela, a woman who wakes up every morning to tell and showcase better SA stories
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Unique selling proposition and selling a product based on its intrinsic properties is a thing of the past
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SA brands and agencies achieved high rankings in the MMA’s annual Business Impact Index this year
Ogilvy CEO John Seifert shares his views on the need for agencies to adapt to make brands matter in a complex, noisy and hyper-connected world
The MediaShop has been rated the top media agency in SA by the Research Company Evaluating the Media Agency Industry
The WARC Creative 100 takes over from the Gunn Report in ranking the world’s most creative countries, brands, agencies, networks and advertisers
Digital disruption has changed the world and challenged everything we know about doing business in every possible industry, including banking
SA banks are by far the continent’s most valuable banking brands, according to the latest Brand Finance rankings
The agency group says Social.Lab is the fastest-growing company in the Ogilvy network, combining creative content ideas with paid-media targeting
Johnnie Walker’s new brand campaign celebrates the success of inspirational South Africans who inspire others to 'keep walking'
Knowing the audience and what sports fans need, together with getting the basics right, will be key to keeping sponsorship alive in SA
Companies that have embraced digital marketing have leapt ahead of rivals that are stuck in the old ways, as digital advertising’s return on investment ...
Alcoholic beverages company Distell has selected WPP as its global partner agency
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