Bringing the industry back to local ownership

The latest venture of Avatar’s Zibusiso Mkhwanazi and Veli Ngubane is M&N Holdings – the first SA-owned advertising holding company. Their aim is to challenge ...

The true state of mobile marketing in Africa

Mobile marketing efforts in Africa are more likely to be successful if they use GSM or USSD campaigns

DDB soars

DDB agency has won the only gold award at the Apex competition for effective advertising

JEREMY MAGGS: Saving the standards

Advertising standards body ASA embarks on a cost-cutting and fund-raising drive to preserve self-regulation and avoid the cost of having to defend complaints ...

Five ways to ensure an ad leaves a lasting impression

More than half of viewers would skip an ad if they had a choice – so is advertising still a viable option?

Era of one creative idea has ended

The rapid rate of digital disruption means that the era of one big creative idea rolled out over an extended period is over

What fake news means for your brand's integrity

Meltwater Africa’s Matthew Barclay discusses what fake news means for brand integrity and suggests ways to deal with it

Apex 2017 winners announced

The holy grail of any advertising campaign is one that wins both creative and effectiveness awards

30 Minutes with Sean Press

Despite SA being in recession, Sean Press of Contact Media and Communications believes opportunity exists, provided businesses change in line with changes in ...

JEREMY MAGGS: Are advertising awards all they have cracked up to be?

A decision by global advertising company Publicis Groupe to sit out next year’s Cannes Lions Festival of Creativity — mainly because of high costs — has ...

AdFocus opens

A new award, the transformation award, will recognise agencies and groups leading the way in ownership, employment equity and social upliftment

Buy audiences, not ad space

Media waste is an issue in the digital age and to avoid it, advertisers and agencies should focus on targeting the right audience with the right message, using ...

Procurement's growing role in marketing

Agencies need to become comfortable with making contact with the procurement department separately from marketing

Brands need to bet big on passion to combat eroding consumer spend

Amid all the doom and gloom some brands are finding a silver lining

Taking stock of financial services advertising

Much of the financial services advertising currently being flighted is very rational and fails to resonate, agreed the panel at the latest Financial Mail ...

JEREMY MAGGS: Marketing fraternity needs courage to let go

It is disruptive for the creative process but brands have to accept that the ecosystem of traditional marketing has been disrupted