Obituary: Dick Reed, doyen of the industry

The advertising industry is mourning the death of Dick Reed, founder of the giant local media agency The MediaShop

The Loeries and Brand SA work together to tell better stories

Redzone spoke to Loeries Young Creatives partner Sithembile Ntombela, a woman who wakes up every morning to tell and showcase better SA stories

The brands that enrich society

Unique selling proposition and selling a product based on its intrinsic properties is a thing of the past

Three reasons why content marketing has an edge over traditional marketing

SPONSORED | Why content marketing is taking the world by storm

SA brands shine at the MMA’s annual Global Business Impact Index announcement

SA brands and agencies achieved high rankings in the MMA’s annual Business Impact Index this year

SA ad agencies must adapt or die

Ogilvy CEO John Seifert shares his views on the need for agencies to adapt to make brands matter in a complex, noisy and hyper-connected world

MediaShop bags Recma accolade

The MediaShop has been rated the top media agency in SA by the Research Company Evaluating the Media Agency Industry

SA ranked ninth most creative country in the WARC 100 ratings

The WARC Creative 100 takes over from the Gunn Report in ranking the world’s most creative countries, brands, agencies, networks and advertisers

Remaining human in a world of technology

Digital disruption has changed the world and challenged everything we know about doing business in every possible industry, including banking

The battle of the banking brands

SA banks are by far the continent’s most valuable banking brands, according to the latest Brand Finance rankings

Ogilvy launches digital unit Social.Lab

The agency group says Social.Lab is the fastest-growing company in the Ogilvy network, combining creative content ideas with paid-media targeting

Iconic South Africans the inspiration for new Johnnie Walker campaign

Johnnie Walker’s new brand campaign celebrates the success of inspirational South Africans who inspire others to 'keep walking'

Keeping up with a changing sports fan in SA sports sponsorship

Knowing the audience and what sports fans need, together with getting the basics right, will be key to keeping sponsorship alive in SA

Go digital or die, companies warned

Companies that have embraced digital marketing have leapt ahead of rivals that are stuck in the old ways, as digital advertising’s return on investment ...

Cheers to WPP’s Distell deal

Alcoholic beverages company Distell has selected WPP as its global partner agency

Digital sponsorship provides good ROI

Sponsorships are an opportunity for brands to acquire a portal’s inventory for a particular topic or significant event that matters to their target audience

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Published by Tiso Blackstar and distributed with the Financial Mail on the last Thursday of every month except December and January.