Q&A with Jeremy Sampson, MD of Brand Finance Africa
Sampson sheds light on how brands are navigating the challenges and on megatrends in the industry
06 October 2023 - 05:00
As a brand SA has been through testing times in recent years with the effects of state capture still being felt through the deterioration of government services with consequences for the economy.
The private sector has not covered itself in glory either, with incidents of corporate fraud in individual public companies that destroyed shareholder capital. The challenges are manifold, but there are also positive stories of resilience and success. Business Day caught up with Brand Finance Africa MD Jeremy Sampson for a look at how brands are navigating the challenges, and other megatrends in the industry...
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