Retail continues to capture the hearts and minds of investors, despite its poor performance in the local market in recent years. Broad exposure is tough here, but stock-picking can be a lucrative strategy and that is surely part of the appeal.

Another part of the appeal must be the familiarity that investors have with the brands. Investing certainly isn’t the Loeries, with many reasons for success or failure that go far beyond how good the advertising is. If it was as simple as buying the best brands in the world all the time, all you would need is a brand awards results sheet to make your portfolio allocations. ..

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