NEW De Beers CEO Bruce Cleaver has clearly stated his intentions for his first 100 days at the world’s largest producer of rough diamonds.His first task is to reacquaint himself with the key participants in the global diamond market, including the Botswana government, a 15% owner of De Beers and its equal partner in the Debswana mining arm in Botswana, the company’s single largest source of diamonds.Towards the end of last year, when prices for rough diamonds were weak and De Beers had opted to scale back production, there were tough talks between the government and De Beers. Demand for rough diamonds has picked up as the overstock has cleared after De Beers and other big producers held back supply and lowered prices.De Beers has sold more than $3.5bn worth of diamonds in the first six sales of the year and there are four more to go in the run-up to the important year-end period in the US, the biggest diamond market and one in which a hefty portion of total diamond sales are made.Af...
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