FOOTNOTES
HILARY JOFFE: Long4Life will embrace the philosophy that uplifted Bidvest
Long4Life investors are backing chairman Brian Joffe’s track record and methodology
When Long4Life chairman Brian Joffe presented the first set of interim results of his new company to investors last week, he made it clear he wasn’t going to present numbers. "If you don’t understand ‘interest received’ you’re at the wrong place," he said. Dressed in blue jeans and a bright blue jacket, Joffe delivered a blunt, entertaining presentation during which he only once named names from his old life — the one in which he built up Bidvest/Bidcorp from the R8m of capital with which he began the company in the 1980s to the combined total of R160bn at which the market values Bidcorp and Bidvest now. But the philosophy of his new venture is to go down the road of the same methodology by which he created the previous company, he says. And it is Joffe’s track record and methodology that investors in Long4Life are backing. But where Bidvest was founded on rather unglamorous corporate services companies in areas such as catering supplies and office cleaning, this time Joffe has gone...
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