Sweet or sour? Determining SA’s fresh fruit future
Building and maintaining strong exporter-importer relationships key to consolidating SA’s position in global fresh fruit industry
The story of SA’s fresh fruit industry has been a sweet one. Year after year of strong production of some of the highest quality fruits in the world has catapulted the country to be the largest exporter of fresh fruit in the southern hemisphere, generating about $3bn in foreign exchange for SA a year and creating more than 400,000 employment opportunities across the value chain.
But the next chapter of this story may yet sour. Major infrastructure deficiencies, bottlenecks at ports and rising shipping costs, on top of electricity and water crises and the lingering effects of the Covid pandemic, are set to uproot SA’s global competitiveness...
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