THIS marks the public launch of the Five Plus Project. Its goal is to get as many comparatively well-off South Africans as possible to give at least 5% of their taxable income to organisations and initiatives helping to reduce poverty in South Africa or to alleviate its effects.The project was inspired by Peter Singer’s The Life You Can Save.Singer is a hugely influential moral philosopher with a chair at Princeton University. His book begins like this: "On your way to work, you pass a small pond. On hot days, children sometimes play in the pond, which is only about knee-deep. The weather’s cool today, though, and the hour is early, so you are surprised to see a child splashing about in the pond. As you get closer, you see that it is a very young child, just a toddler, who is flailing about, unable to stay upright or walk out of the pond. You look for the parents or babysitter, but there is no one else around."The child is unable to keep his head above the water for more than a few ...
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