KFC, SA’s largest chicken buyer, has lent its support to the FairPlay Movement, an organisation formed to protest against the practice of dumping surplus chicken in SA and globally. Dumping is the practice of exporting goods at prices lower than the home-market price. Dumping is legal under the World Trade Organisation (WTO) rules unless its injurious effect on the importing country’s producers can be established. FairPlay, formed in October 2016, already enjoys the support of chicken producers RCL Foods, Astral Foods and Country Bird Holdings, along with the South African Poultry Association and the Food and Allied Workers’ Union. Founder Francois Baird said it was important to get buy-in from stakeholders at the end of the chain. "The FairPlay Movement warmly welcomes the support of KFC in our efforts to stop the predatory practice of dumping, which destroys South African jobs," he said. "Having big business stand behind local producers underscores the importance of a robust chick...

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