For the vast majority of people, the trauma of retrenchment is not short-lived. After the protest marches, the excitement of intense media interest, robust social and political commentary across all media platforms, after fake promises and false hopes comes the awful silence. The expanding emptiness that is filled each day with anxiety, fear and dread as the grip of poverty, alienation and isolation gets tighter and tighter. Unemployment bites and bites hard. To give a voice to the thousands of chicken industry workers who are in this boat, FairPlay is launching the Cry for Action campaign. Over the past six years, few industries, if any, have been as badly affected by retrenchment, closures and liquidations as has the poultry industry. It is not only central to SA’s food security, it is also a leading agricultural employer with 110,000 direct employees and as many as 20,000 indirect employees. The South African poultry industry has been proven by the world-renowned agricultural res...

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