BAT aims to turn non-combustibles profitable by 2025
The ‘new categories’ business adds 3.2-million consumers as it keeps building market share
08 December 2022 - 15:45
Multinational British American Tobacco (BAT), which has been on a drive to transform its image by providing a range of enjoyable and less risky products, says its investment in vapour, tobacco heating products and modern oral offerings is showing returns.
The tobacco company’s “new categories” business unit continues to drive strong volume, revenue and market share growth...
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