IT IS that time of the year when the big tech companies launch new toys to tempt consumers to spend and upgrade ahead of the festive season.Apple’s fancy new iPhone 7 was the most keenly awaited of the new toys and the launch this week received a bit of an unexpected boost from the woes of rival Samsung, which is recalling more than 2.5-million of its new Galaxy Note 7 phones after a battery fault caused hundreds of them to catch fire and explode.Apple didn’t invent smartphones. But it has certainly been a leader in advancing the aesthetics and the technology of the smartphone since the first Apple phone was launched more than a decade ago. It continues to stretch the boundaries and has done so again with the iPhone 7, which will ship in the US next week and in SA probably only in October.The new model reportedly looks much like the iPhone 6 but has some new and covetable features, such as a dual-lens camera, which promises to take even better pictures, improved battery life and wat...

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