There is a vast chasm separating the wines that occupy the minds (and sometimes the cellars) of wine geeks from the beverages consumed by the average wine drinker.

Those who obsess about the latest vintage or the most arcane blend are not exactly representative of the wine market as a whole. They may be remarkably knowledgeable when it comes to the antics of the garagiste winemakers, where they source their fruit, the age of their vineyards and the names of their pets. They may even buy some of their wines. However, in my experience while they are happy to come to the tastings and to enthuse about the latest releases on social media, purchase (especially at prices above R200 per bottle) is an alien experience...

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