The Range Rover may just be too big to cope with climate change
Creating zero emissions versions of the group’s biggest SUVS will be difficult because of their hefty weight and poor aerodynamics
16 November 2019 - 08:58
If you’ve dropped the kids off at school in London or the New York suburbs recently, the idea that Jaguar Land Rover Automotive (JLR) is struggling must seem far-fetched. The British carmaker’s Range Rover SUVs have become a common feature of the upper middle-class lifestyle. How else would one get to brunch and the gym?
Yet a decade after India’s Tata Group acquired and dramatically reinvigorated these famous old brands, JLR is back on the ropes. The unit lost an eye-peeling £3.3bn in the fiscal year to March and burned through £1.3bn of cash. No wonder Tata is casting around for help...
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