How Jaguar Land Rover is pushing the SA electric car revolution
Jaguar has committed to fully electrified cars going forward
There is a natural expectation for heads of motor companies to be car enthusiasts and Richard Gouverneur, MD of Jaguar Land Rover SA, is no exception. However, this incurable petrolhead is also at the vanguard of the battery-powered revolution in SA.
He speaks to us about the challenges of getting electric-vehicle buy-in from consumers and government against a weakened car market.