THE INSIDER: Not calling each other names
Brevity is the name of the beautiful game in one Glasgow bar
In football, as in many other lines of sport and business, having a long name can be a disadvantage. That is one of the reasons famous Brazilian footballer Edson Arantes do Nascimento became Pele — if commentators did not have short names for the players, they would constantly be five moves behind the action. Similarly, German football team Borussia Moenchengladbach has become — at least in Scotland, where they recently played Celtic in a European competition — simply "A German Team". A Glasgow bar owner gave up trying to spell Moenchengladbach on a sign outside his establishment and simply used the words "A German Team". The new brand name, if it can be called that, was in such demand that 2,000 scarves referring to the club as "A German Team" sold out within two days, the BBC reported. Borussia Moenchengladbach ordered 2,000 more ahead of their return game in Germany against "A Scottish Club" last Tuesday. Making America squat again Respect for the US presidential candidates is in...
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