Competition body endorses Heineken-Distell merger
The Competition Tribunal now needs to decide whether to approve the union of the world’s largest cider producer with the second largest
09 September 2022 - 16:07
UPDATED 11 September 2022 - 17:40
The Competition Commission has recommended the R40.1bn Heineken buyout of SA’s largest alcohol producer, Distell, go ahead with conditions, including the sale of the brewer’s Strongbow cider business in SA.
The Competition Tribunal now needs to decide on whether to approve the merger of the world’s largest cider producer with Distell, the second largest, and whose brands Savanna and Hunters are growing in popularity in SA and Kenya...
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