Poor fashion choices, higher clothing prices and a weakened consumer have hit Woolworths hard in SA with the country’s second-largest general retailer by market capitalisation trailing its apparel rivals as it struggles to make up for a costly foray in Australia.

Sales in SA clothing and beauty products only grew 0.9% in the 26 weeks to end-December, including the busy festive season, compared with the same period in 2018.

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