New store shows Montblanc confident of growth in SA
THE global luxury-goods sector may not be in mint condition, but Montblanc still sees opportunities to extend its reach in SA.The Richemont-owned brand has opened a revamped 119m² boutique in Sandton’s diamond walk, designed by French designer Noé Duchaufour-Lawrance. It is Montblanc’s first neoconcept store in the region, a design that it says allows dedicated areas within the space for the three core categories in its portfolio: writing instruments, watches and jewellery, and leather goods.Montblanc Middle East, Africa and India president Eric Vergnes said the boutique would be the blueprint for other stores still to be refurbished or opened in the region. SA had been chosen to pilot the design as the country was an important market for the brand with strong growth potential."Local economic conditions are challenging right now and the luxury goods market is struggling, but in these difficult times it is the best time to accelerate," Vergnes said.Unlike other luxury-goods makers, V...
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