Apple and Alphabet’s Google corporate brands dropped in an annual survey while maintained the top spot for the third year in a row, and electric car maker Telsa rocketed higher after sending a red Roadster into space. Apple dropped to 29th from its previous position of fifth and Google dropped from eighth to 28th. Apple had ranked second as recently as 2016, according to the Harris reputation quotient poll released on Tuesday. The poll, conducted since 1999, surveyed 25,800 US adults from December 11 to January 12 on the reputations of the "most visible" corporate brands. John Gerzema, CEO of the Harris Poll, said Apple and Google probably fell because they had not introduced as many attention-grabbing products as they did in past years, such as when Google rolled out free offerings such as its Google Docs word processor or Google Maps and Apple’s then-CEO Steve Jobs introduced the iPod, iPhone and iPad. "Google and Apple, at this moment, are sort of in valleys," Gerzema ...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, Morningstar financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00.