World’s largest streaming service Spotify launched in SA
The Swedish music streaming service will cost just R60 a month for its premium offering, half that of international prices
For R60 a month South Africans can subscribe to the premium, ad-free Spotify offering, as the world’s largest streaming service officially launched in the country today. "This is our first African country, our first step onto this continent. It’s really great to be here," Michael Krause, Spotify MD for Europe, Middle East and Africa (EMEA), told Business Day at the launch in Johannesburg on Tuesday morning. "It’s very important to have local playlists and local music available," he said, citing 20 curated local playlists and addressing the perceived delay in the service reaching SA. Africa is "the home continent of music historically", Krause said. "It’s really great to be here." The R60 ($5) monthly fee for unlimited streaming — as well as the ability to save music offline — is half that of the usual $10 (about R120) charged in the US, and much less than the €10 and £10 charged in the EU and UK, respectively. This price was agreed after discussions with record labels and aims to ma...
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