PODCAST | Google ads for boosting growth in small businesses

Google advertising as a growth driver for small businesses is the focus of this edition of Business Day Spotlight.

Host Mudiwa Gavaza is joined by Michelle Geere, CEO of Adbot. 

Adbot is a Google marketing and online advertising platform for owners of small and medium-sized enterprises (SMEs) in Africa.

Geere says:“If you have a business, you need Google Ads in order to be found,” explaining that the online search engine has become what the Yellow Pages once was — a way for businesses and service providers to be found. 

The Adbot platform uses machine learning and automation to create a Google Ads account and helps clients set up ads. Due to its automation, Geere says the company is able to offer its services to small business owners without a set-up or monthly fee.

The discussion also focuses on Adbot’s business model, sources of funding and plans for growth. The start-up recently received R7m in a capital raise from investment fund, Enygma Ventures. 

Topics of discussion include: Adbot’s business model and funding journey; the role of big data, artificial intelligence and automation in the world of Google Advertising; ways in which SMEs can leverage Google advertising to grow their businesses; how much are SMEs spending on Google Advertising in SA; and a comparison of spend in SA on such advertising to other parts of the world.

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• Business Day Spotlight is a TimesLIVE Podcasts production.