Traditional retail businesses in SA could stand to lose out on the value of e-commerce due to their reluctance to embrace online business, according to a report by global management consultancy Accenture.

Accenture says local retailers exhaust a lot of their efforts on their bricks-and-mortar stores at the expense of the online side of the business. This means that they stand to lose out on potential profit that the online business can generate in the $3.5-trillion retail industry.

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