We've got news for you.

Register on BusinessLIVE at no cost to receive newsletters, read exclusive articles & more.
Register now

A new online trade-boosting tool that makes it easier for businesses in developing countries to identify and target market opportunities has been unveiled by the International Trade Centre (ITC) in Paris. The Export Potential Map is a user-friendly, free tool that takes much of the guesswork and second-hand intelligence out of trading decision-making. The ICT’s latest intervention is considered vital to the development of African trade, promising particular value in developing interregional trade. The map makes it faster and easier for traders in emerging economies to connect to one another and the world. The Export Potential Map is described by ITC executive director Arancha Gonzalez as "an innovative tool that will enable developing countries and their companies to make better export decisions based on rigorous economic analysis". The map ensures that companies, even the smallest and most remote, can target new markets with knowledge of trade costs and expected demand. "This allow...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now