GUGU LOURIE: FNB app revamp may be too late to compete with Avo and VodaPay
All indications are that FNB has quietly evolved into a platform-based business that can retain its customers and attract new ones
12 October 2022 - 17:14
What does FNB’s overhaul of its brand proposition tell us about the future of the platform-based business model in SA? Could it be that the FNB revamp is aimed at embracing virtual banking in its entirety to compete with new challenger banks?
For a minute, forget about the choice of the new FNB logo, described by fellow scribe Tom Eaton as “an interesting choice”...
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