MEDIA boss Iqbal Survé’s farcical "exposé" of a campaign against him has done the embattled news industry a great favour. We now have a benchmark for what constitutes the worst in journalism and, as the derision for the Independent News Media SA mounts, the strongest case yet for rigour in the craft.That is not to say perfect journalism is possible, or that an absolute truth can exist in the human consciousness clouded so by the particulates of perception, but hogwash is hogwash.The best we can do in journalism (and in law and science), is to attribute truth to that which can be verified.Thus, since the statements made by Survé’s "Journalism Intern Investigative Unit" cannot be verified or attributed to a credible source, and since the statements are defamatory and self-serving as opposed to being in the public interest, it is reasonable to dismiss it.But not so fast. Survé’s unit is not the first or last to suffer dumbed-down editorial direction. On an integrity scale, the exposé m...

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