Last year was a challenging one for the aviation industry. The Boeing Max grounding, the “flight shame” movement, airline bankruptcies and other events had a huge impact on annual results. However, positive news like the fact that 2019 was the safest in the last five years brightened the horizon.

Based on the outcome of last year, certain expectations have been set for 2020. They are served by a number of trends that are evident in this ever-changing, inherently demanding industry. The global trend towards customer experience is being reflected in a variety of industries, and aviation is no exception. It is extended across a number of fields, including researching, planning, airport experience and more...

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