Every day millions of families of producers and workers on Brazilian farms and in agribusiness engage in efforts in the development of a healthy and safe product. The result of these efforts is recognised worldwide: Brazil’s poultry is desired by more than 150 countries. It is the world's largest exporter of chicken meat. Nonetheless, protectionist urges, strictly motivated by commercial ambitions, have been generating lies and slander against the Brazilian product. Such attacks are highly offensive, especially coming from a partner nation, as is SA. This was the feeling among Brazilians when we saw lies being published in SA's news media, aimed at tarnishing the reputation of the Brazilian products. It is important to clarify the matter and give SA consumers the big picture: of the 1.8-million tons of chicken products consumed annually in SA, about 1.3-million tons come from local poultry farmers. Only about 500,000 tons come from exporters, such as Brazil and other countries. In o...

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