Harley-Davidson launches a dirt bike
New Pan America 1250 adventure bike is the US company’s answer to the BMW R1250 GS
For decades Harley-Davidson has been known primarily for its cruiser and touring bikes, but the “easy rider” brand is taking a leap of faith into new turf by launching an adventure motorcycle for the first time.
The dirt-capable new Pan America 1250 is the American company’s answer to the BMW R1250 GS, Yamaha Super Tenere, KTM 1290 Super Adventure, and Triumph Tiger 1200 in a cluttered market. It’s part of a turnaround strategy from the firm which has struggled for years to expand sales beyond baby boomers and attract younger riders, and included launching its first electric motorbike in 2019...