INTERVIEW
Subaru SA’s new MD has bold plans for the brand
Andrew Marshall arrives at the helm with a desire to return the Japanese brand to better days
05 November 2020 - 05:00
Japanese automotive brand Subaru has been a fixture in the SA automotive landscape since 1992 when its products were first imported here. It engraved its reputation through “die blou kar met goue wiele” (the blue car with gold wheels) in reference to the rally-bred giant-killing Impreza of then.
Since then the company has been going through a metamorphosis to use its unique Symmetrical All-wheel Drive (SAWD) which it incorporated not only on high-end models but on its entire product portfolio, to transform into a modern SUV specialist...
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