This Christmas, instead of a free-range turkey, how about a beef-less Wellington washed down with a few glasses of “Nosecco”? And rather than falling asleep watching the Queen if England, why not tune in to your inner self with a spot of meditation?

This might not sound like traditional festive fun, but now that the craze for all things vegan has crossed the Atlantic, it’s what British retailers are betting on to lift sluggish supermarket sales and see off brutal conditions on the high street, at least for a spell...

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