They’re at it again. The altruists who developed the plant-based Impossible Burger to help save the planet (yeah, right) have joined the move to fish-free fish in order to make both their halo and bank balance shinier.

The popularity of the Impossible Burger (and other non-beef “meats”) was born from three ideas that form a perfect zeitgeist storm. 1: Beef eating is bad for the environment. 2: Killing animals for our food is morally wrong. 3: Meat is bad for your health. These, of course, are generalisations or opinions, and in the case of point three, utter nonsense, but that’s a story for another day. ..

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