Something fishy about faux fish
Step aside ‘meat-free’ burgers, the food industry now has its sights set on imitation seafood
They’re at it again. The altruists who developed the plant-based Impossible Burger to help save the planet (yeah, right) have joined the move to fish-free fish in order to make both their halo and bank balance shinier.
The popularity of the Impossible Burger (and other non-beef “meats”) was born from three ideas that form a perfect zeitgeist storm. 1: Beef eating is bad for the environment. 2: Killing animals for our food is morally wrong. 3: Meat is bad for your health. These, of course, are generalisations or opinions, and in the case of point three, utter nonsense, but that’s a story for another day. ..
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.